[Chinese Packaging Network News] Whether it is for Chinese packaging or foreign packaging designers, creative inspiration usually comes from what people often talk about or discuss topics, because these can cause the public's potential purchase desire, can form a trend. Laura Perryman, head of creativepackproject at the Global Color Research Center, said that the typical feature of packaging design in the order era is to collect and record the contents of daily life concerns of the public.
"As grid technology and networked systems go deep into all aspects of our lives, there is no doubt that they have subconsciously influenced our choice of material," said Perryman. "So, geometry, sophistication, and creativity will become Trend.†In practice, the trend of packaging design in 2015 can be understood as three-dimensional packaging, solid colors, and angular shapes. Innovative packaging forms and architectural shapes and structures should be adopted.
First, regarding packaging, Perryman believes that the use of tensile structures is an integral part of the packaging design trend of the next year. This structure has miraculous effects in attracting eyeballs and creating a "wow" feeling. However, she quickly pointed out that this has nothing to do with the market competition and the packaging material of the mesh bag, and it is likely to be related to the production of boxes or boxes containing geometric or skeleton details.
"There are many products that use geometric packaging structures, but we can distinguish them by the details of the latticework and the metal sheets interweaving." She added that this structure is not suitable for products that require repeated opening, such as household products. "This unclosed structure protects the bottom layer, but it doesn't allow you to see what it is, so this package is less fun." However, she also believes that this kind of packaging is very commercially valuable because she recognizes "protective shells or nets." Lattice surface is a new form of packaging "this concept, so considering the interest of protective packaging, a high degree of visualization is very necessary.
"I think the popular mesh packaging is very good. It expresses the idea of ​​exquisite and innovative, can simplify the material into fresh art." She explained.
Second, in color, shape and structure can play a big role, but the use of color is also very important. Most of the attention-grabbing works use a single shade of solid color. At the same time, Perryman believes that color can enhance the presence and brand value of products on the shelf. In her view, it is clear that this represents the consumer's desire for a simple life, and now the world is flooded with too much information about terrorism and war.
Third, in terms of packaging materials, next year it will be in a secondary position, but it is also a design consideration. In order to better adapt to tensile structural packaging, card board materials are likely to be the beneficiaries of the trend of the next year. Because the high quality card board can be embossed or laser cut, a simple grid structure is made on the top as a decorative part.
The scarcity of materials and the use of a single color make it very popular for mesh packaging because mass product packaging is not the same as high-end custom product packaging. According to Perryman, "You don't have to think that it's only suitable for high-end markets; it may be more suitable for everyday products, perhaps cosmetics or household products." High-end markets can pass glass packaging, metal packaging, wooden packaging, etc. Different materials to express the understanding of the order of the era, but for the low-end market, she thinks designers will focus on appearance processing, such as graphic design, printing effects and embossing technology. Parry explained that the explanation is that the grid plane has extraordinary lines and beauty.