Industry Discussion: The Future of Digital Printing 1

Since the end of the 20th century and into the 20th century, the assessment of digital printing has frequently been seen in the media, and discussions on digital printing have also been heard in ordinary people's conversations.

The printing technologies that have attracted attention in the printing industry are Computer Integrated Manufacturing (CIM) and digital technology. The use of CIM is based on the fact that the workflow designed for CIM meets various conditions, and the development of its software is a topic.

This article focuses on the current status and future trends of digital printing.

Regarding the definition of digital printing, there are two kinds of claims. One is the meaning of unprinted printing (electronic printing, ink jet printing, etc.), and the other is the printing method including DI (direct imaging on the printing press). This article tentatively defines the expression. No-print digital printing.

No printing

Recently, I have often heard of the term “no-printing”. According to the ISO printing classification, printing can be divided into three categories: printed version (original printing method), no-printing, no-ink printing, and further classification of no-printing. It is three kinds of inkjet printing, thermal transfer printing and electronic printing.

In general, no-stencil printing is a method of printing information stored in an image memory on a substrate without printing plates and printing the information. In this sense, the advantage is that, if it is a small batch print, it is faster than a printed version, and the price is cheaper, because it saves the time and the preparation time of the printing plate, and does not require the use of the plate making project. The equipment, if the number of printed copies is large, there is still a unit price for printing and the delivery time is short.

Another advantage is that the operation of the digital printing press does not require skill, and it can be operated by the technology of a photocopying machine.

It is worth mentioning that the expected value of variable data printing in non-printing is quite high.

1. Variable data printing

Variable data printing is for each credit, and each sheet is printed with different printed content. Each piece of India prints a part of a tribute to meet the needs of the demand. This is very effective for printing menus for mail order purchases or restaurants, as well as catalogues of promotional items.

From the current actual demand for digital printing, although small-volume printing and on-demand printing have been stretched, variable data printing has not been expected to grow as much because the printing companies have insufficient experience in database ownership and business operations. The advantages of variable data printing at the event were not fully explained. In fact, the use of databases, the change of the name and address of the printing is relatively simple, if you print each time, you need to change the image and local content, you need the database processing technology. Therefore, printing companies in the U.S., Japan, and other countries have begun to actively employ database technology experience. According to a survey of variable data printing in the United States, such as the response to a single type of mail-order advertisement, ordinary printing is only 2%, and variable data printing has reached 30%. This shows that the user has begun to have a new understanding of the effect of variable data printing, which is the result of business promotion.

At this point, there are many reasons for the re-evaluation of variable data printing. For example, software manufacturers have issued a number of database processing software, such as whole-gong layout design, entire tribute proofing, and data flow, so that the processing work becomes easier. There are also XML-based standard file formats that are not rigidly tied to document types and can be completed using the same programs. All this shows that the expansion factor that is expected to print on variable data is increasing.

As a printing industry, we should aim at the prospect of this technology, seize the opportunity of the upcoming 2008 Olympic Games, make use of variable data printing to make a useful contribution to the Olympic Games, such as printing tickets for different venues, and marking the seats on the ticket. The frequency and date of the different programs, as well as the different teams of the same program, all need to fully reflect the advantages of variable data printing.