[Chinese Packaging Network News] Throughout the history of China's meat food development are all closely related to the development of packaging technology, which is mainly related to flexible packaging technology, meat industry, technological innovation requires the support of flexible packaging technology, and vice versa, the emergence of new flexible packaging technology It also promoted the development of the meat industry.
The packaging of meat products is mainly based on the different shapes of the products, and the specifications and types of the products determine the different packaging forms. At the same time, due to the different cultural connotations of different manufacturers, the level of design personnel is different, and the styles of their respective designs are different. Therefore, different packaging design styles and forms have appeared. In the packaging form, the following are common:
1. PVDC casing membrane
This is the only package used by all ham sausages. This membrane is a two-layer process that blocks oxygen. Divided into red, white, yellow, brown and other colors. Unfortunately, these are all single colors. Only according to the manufacturer's product needs, design and print a variety of different packaging patterns.
2. Artificial vegetable protein casing membrane
This membrane is environmentally friendly, pollution-free pollution-free casing, suitable for a lot of Chinese enema meat products, and PVDC is not suitable for printing patterns, into the market also need to add plastic transparent bags or other forms of protection.
3, animal casing membrane
Usually pig casings or sheep casings, such casings suitable for Hami guarensis red intestine, Shanghai large intestine, crispy intestine, breakfast intestines, American hot dog intestine, sausage and other related filling foods. This casing also belongs to pollution-free, green packaging. In the market, it is still necessary to add more packaging or labels.
4, color printing plastic film
This film is non-toxic and oxygen-resistant. It can be printed with various patterns on transparent films. It is suitable for round meat products and square meat products, ranging from 200 grams to several kilograms, with different specifications and patterns. There are many supermarkets and shopping malls.
5, canned meat products
This kind of meat products should be divided into three types: tin cans, glass jars and cans. Tin and glass cans are printed with colorful patterns, and they are also labelled in the form of stickers; soft cans are generally divided into multi-layer co-extruded high-barrier composite film packaging and aluminum foil packaging, they are directly combined with the object, vacuum Oxygen barrier; Some are additionally equipped with plastic color printing film, some of which are combined with plastic color printing film, the design of printing patterns are more exquisite, the retention period is longer at normal temperature, generally in 3-6 months, and some are Transparent single-layer, do not need to block aluminum oxide paper, but directly in the freezer for external sales, these are low-temperature products, shelf life is shorter. Such as meatballs, patties, meat dumplings, steak and so on.
6, simple ordinary packaging
This type of product or ordinary plastic film or disposable plastic box or use a simpler plastic bag, etc., its decoration design does not need to invest too much design and printing costs, the more simple the more general the better, to adapt to short-term or temporary consumption .
To understand the packaging form of the above products, for the packaging and decorating designers know what to do, you know how to start. However, there are two problems to be solved here. One is the packaging design that directly touches the product. It involves the modeling of the product and the shape of the container, such as round, square, bowl, tubular, box-shaped meat products; Product labeling and external packaging design.
This design is subjective and a big issue for packaging designers. For this type of design, it can also be divided into several types based on the product's different forms:
1 Printed film design, such as ham.
2The design of the label on the label is very versatile. The design of products such as canned foods or column-shaped meat products is based on labels.
3 The design of color printing on plastic bags is very versatile, and it is constantly enriched with the variety of products.
4 The design of mascot logos is commonly used in the meat industry, and it plays an extremely important role in identifying and promoting the manufacturer’s product promotion.
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