Industry discussion: What is hindering the rapid development of flexo 3

The second is the Flexographic Machinery Factory's introduction of talents from printing companies, such as Ziguang.

Lin Secretary-General: There are many problems with flexo product design. In terms of printing pressure, the printing pressure required for the screen and field editions is not the same; in terms of the amount of ink required, both are different. At present, some manuscripts have gradient meshes with the same color and small dots on the ground. The amount of ink needed is more or less, which brings difficulties in controlling printing. The problem is that the use of gradient meshes in printed manuscripts is still on the rise, and the contradictions in this area are more prominent. In the future, spot printing inks are best used for flexo printing, and flexo printing spot colors have advantages. In order to ensure the reproduction effect, the ink factory, the plate making factory and the printing factory must communicate with each other.

In the United States, a half-hour short-lived version will also be completed on a flexographic printing press, but not at home. First, due to the high cost of domestic plate making, the other reason is that due to the advantages of domestic flexographic production, the overall cost is high. Therefore, flexo printing has not yet reached the short live market. On the other hand, Flexo Printing, a major competitor in the label industry, took advantage of the low cost of equipment and relatively simple structure, and seized a considerable share of the short live market.

Xin Weining, Production Director of Xinhua Precision Manufacturing (Shanghai) Co., Ltd.: To make the flexographic market bigger, the key is to inject the concept of flexo printing to the design company at the source, that is, product design. Because of the many beautiful things the design company has designed, it may not be possible to achieve this through printing. At the same time, in the initial design of the product, the concept of suitable flexo should be provided to the end customer.

Du Xinqiu, Sales Manager of Northern Region Imaging Technology Department, DuPont China Group Co., Ltd.: The real reason for restricting the development of narrow-width flexo printing is that companies have not identified the market position. How to find the right market? We can observe the experience of successful companies. Smoke labels, beer labels, milk roof packs are very suitable products for flexo printing, on the one hand because of the large amount of printing; on the other hand, due to its uncomplicated printing patterns, there is no need to change die-cutting tools frequently after printing. In addition, many narrow-web flexographic printers are not automated, relying entirely on the operator's proficiency and experience, and the printing quality is not stable. Another point is that if the original offset printing business is completely converted to flexo printing, it may not be able to fully meet customer expectations. This is also the main reason for the low print attendance rate.

Equipment Investment Risk Affects Access Decision

Since domestic flexo printing has not yet been popularized, domestic investors can use less experience when making flexo investment decisions, and fewer objects can be compared and imitated. The shadows of some failed cases and wrong investment will inevitably make investors uncertain. It's difficult to fall. Is flexo or other choice? Is the investment in imported equipment or domestic equipment? How to configure both practical and easy to expand? A series of problems bother people.

First, blind selection, causing waste

The reason why some domestic flexographic presses were temporarily put into production and idle status was related to the selection and configuration of equipment. For the problems in the selection and configuration of flexo presses, Secretary-General Lin summed it up: The blind pursuit of brand names, excess configuration caused unnecessary waste, is a common problem for domestic printing manufacturers to choose flexographic presses.

There are three reasons for blindly pursuing brand names: First, the idea that packaging users blindly pursue brand names has not changed. They often ask: "What kind of machine did your unit produce?" If it is not a brand-name machine, it will not choose this printer. As a result, printers are pursuing brand names in order to cater to consumer psychology. The second is that the printing manufacturers themselves are the blind pursuit of the brand. Third, printing manufacturers did not do a good job of guiding work.

Turning to the surplus configuration, Secretary-General Lin said that although connection production is a major advantage of flexographic printing, in fact, many jobs do not require connection production. Nowadays, many domestic printers purchase all the equipments that can be equipped with flexo printers. However, the printed products are limited to a certain area, resulting in many idle configurations.