Personalized packaging trend

Reading: Nowadays, young people are pursuing uniqueness and personality, and they are even more inclined to personalize packaging when they choose their products. In order to attract consumers, all production and packaging companies are also brainstorming. At present, personalized packaging has great market potential in China.

Today, the trend of pursuing personalization has brought new market demands, and personalized and unique packaging designs are increasingly welcomed by the younger generation. Nowadays, different packaging industries are also brainstorming about personalized packaging.

Chairman Maotai announced that private liquor products will be privately ordered during the winter period after the high-speed growth of the liquor market. This is exactly the measure taken by the beverage industry in response to personalized packaging trends.

In the past few years, the front of the liquor bottle personalization is the wine bottle of the wedding market. A lot of newcomers took special notice in order to highlight the uniqueness of wedding wines. They had brains on the packaging of wine bottles, such as engraving names on bottle bottles and printing Sina bride's wedding photos on the bottle labels. An ordinary wine bottle packaging can be turned several times in price through this personalized improvement. For the bottle manufacturers, although the individual packaging or increase the production cost, but the profit margin has also been greatly improved.

Because of the Chinese tradition of giving gifts, if you can enhance the personalized gifts on the bottle, reflecting your heart, I believe it will be a very good direction. In addition, the combination of bottle packaging and information technology will also win the support of more young customers.

In the plastic bottle packaging industry, personalization has also become a common pursuit of consumers and manufacturers.

Plastic bottle packaging has always been a large-scale production model, plastic bottle manufacturers can only rely on large-scale production to win profits. Because a single plastic bottle profit is very low. At the same time, plastic bottles need to be shaped by the mold, so if you need a personalized plastic bottle you need to re-open the mold.

However, with the development of the market, high-end luxury goods are increasingly sought after by the market. Young people are increasingly demanding personalized packaging. Last year, Coca-Cola launched a personalized plastic bottle label, printed on the label of the plastic bottle with different types of youth fonts to meet the personalized appeal of young people, won the pursuit of many young people. Nowadays, the demand for personalized customization of plastic bottle packaging is getting stronger in China. The industry believes that at present China urgently needs the emergence of several professional private customized plastic bottle companies, specifically to meet this demand of the market. This market will be rather special. It will no longer be orders for large quantities of plastic bottles. Instead, it will focus on the production and sale of quality and personalized plastic bottles. In China, personalized packaging is still a market with great potential. It is hoped that more plastic bottle manufacturers in China will actively try to enter this field.