The building materials and furniture enterprises such as the overall cabinet of the Golden Cabinet believe that with the frequent occurrence of problems such as excessive formaldehyde in the furniture and the increasingly rational consumer awareness, it is an inevitable trend for the building materials and home furnishing industry to improve the environmental quality of the products.
Status: Consumers' household consumption is becoming more and more rational
Some furniture companies that have experienced the promotion during the “May 1st†period have gradually felt that consumers’ awareness of consumption is becoming more and more rational. The person in charge of the large-scale overall wardrobe enterprise gold cabinet overall family told the author that the current consumers, in addition to the information on the price, appearance and style of the wardrobe products, will also ask about the material, grade, formaldehyde emission, etc. of the board. Some of the more professional issues are quite rational.
The person in charge of the gold cabinet company said that the gold cabinet achieved good sales performance in May. In addition to the price concessions of the products, it is more important to rely on E0 grade plates, high quality hardware and other products with high environmental quality. For the increasingly rational furniture users, the price is not the most important factor to impress them, but the cost performance of the comprehensive product environmental quality.
Trend: Improve product environmental quality and reduce quality hazards
Jinju overall family and other enterprises believe that the rationality of consumers and the environmental quality of building furniture products are inseparable from the frequent product quality problems in China. On the other hand, it is also related to the long-term promotion and guidance of domestic furniture companies.
Since the beginning of the year, some "famous furniture brands" have been found to have problems such as formaldehyde and other harmful substances in the products, which have caused widespread concern. The Guangzhou Municipal Bureau of Quality Supervision found in a random inspection operation that nearly half of the furniture inspections were unqualified, and more than 30% of the formaldehyde exceeded the standard. Substances such as formaldehyde are quite harmful to the human body, and the quality of furniture that is frequently found cannot really reassure consumers.
In recent years, large-scale wardrobe enterprises such as Jinjui's overall furniture have continuously popularized the health knowledge about home, such as the harm of formaldehyde, the knowledge of E1 and E0 plates, the advantages of the overall wardrobe; on the other hand, the use of advanced production. Equipment and technology, environmentally friendly and healthy materials, to create high environmental protection products for consumers. It is understood that as a leader in real healthy furniture in China, JinJin has joined hands with world-class companies such as Daya Group and Heidis of Germany to adopt E0 grade plates and has made unremitting efforts to provide consumers with environmentally friendly and healthy products. Work hard.
Experience: How can building materials and furniture enterprises improve the environmental quality of products?
Then, how can building materials and furniture enterprises create high-quality and environmentally-friendly products, and indeed safeguard the health and interests of consumers? Some companies have made recommendations and experiences:
The first is to adopt more environmentally friendly and healthy raw materials. In this regard, companies such as Jinju’s overall family have already taken the lead. It is reported that in 2011, Jincai comprehensively adopted E0-class health plates in the overall wardrobe industry, creating a more environmentally-friendly overall wardrobe for consumers, and became the first-line overall wardrobe brand that took the lead in comprehensively adopting E0-grade plates, which won the recognition of consumers.
The second is to continuously improve production processes and introduce advanced equipment. It is understood that in order to provide consumers with higher environmental quality products, the company has been innovating in the process of introducing high-quality products and introducing advanced processing and production equipment to ensure the environmental protection and quality of the products. For example, Jincai has the largest garden-style furniture production base in the country, using advanced imported processing equipment and panel furniture production technology, so that the environmental quality of gold cabinet products has reached the domestic leading level, the market share of gold cabinet products and brand influence. The power has been continuously improved.
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