In the top ten list, in addition to the fourth Barbie doll and the ninth Audi double-drill deformation robot, all of them are puzzle toys.
When we walk into the store, or enter the online shopping site, faced with a wide variety of different kinds of toys, many parents have to work hard to find suitable toys for their children. On April 16th, the launching ceremony of 2018 Jingdong Baby and the Jingdong Mother and Baby Strategy Conference was held at Beijing Jingdong Headquarters. In the press conference, the online shopping list of maternal and child products in the first quarter of 2018 was released, which included the sales ranking of various maternal and child products and toy musical instruments. We can find that puzzle toys are popular among parents in the sales ranking of toys.
Parents tend to buy educational toys to help children develop intelligently
In the Jingdong 2018 first quarter online shopping toy list, educational toys are the first choice for parents to purchase toys. In the top ten list, in addition to the fourth Barbie doll and the ninth Audi double-drill deformation robot, all of them are puzzle toys. Such as the first LEGO toy city group mobile command center, the second name of Fisher's early education puzzle pedal piano exerciser, the third Lego classic creative large building blocks, and the fifth place of Lego Disney Aisha Magic Snow Castle, etc.... Among these puzzle toys, Lego bricks seem to be the most popular toy brand. In addition, Fisher, Barbie, Mingta, Audi Double Diamond, and Disney and other famous domestic and foreign brands. Also on the list.
From this list, we can also see that in addition to the second-placed Fisher's early childhood piano exerciser and the eighth sound and light to appease the hippocampus, the rest of the toys are designed for children aged 4-12. It can be seen that the 4-12 year old children are the most important objects of toys.
Children in this age group have just got rid of the 0-3 years old interaction mode with the original touch, hearing, vision, and even taste. The dependence on parents is reduced, and they begin to understand that they can own their own toys. Parents also began to add suitable toys for their children at this stage. Children at this time can be said to be the fastest and most critical period of brain growth. They not only begin to build their own understanding and thinking of the outside world, but also gradually accumulate a large number of vocabulary in their minds, can communicate with their parents, and can clearly express their own. Preferences and needs. Most parents understand that if this stage can lay a solid foundation for intelligent development, it will be very important for the development of children's life. Therefore, it is not difficult to understand that when parents buy toys for their children, the purchase of educational toys that help children's intellectual development naturally becomes the mainstream.
High quality is the primary consideration for young mothers to buy toys
It is worth noting that according to the statistics of the latest Nielsen e-commerce research team, 95% of the purchasers of various maternal and child products including toy products are women after 80s and 90s. Most of these consumers are new generations of mothers who have experienced rapid economic growth since the 1990s and 2000. With the advancement of the Internet and the spread of knowledge, these young mothers usually take more actions in purchasing. For an open and rational attitude, they also have certain pursuits and expectations for quality when purchasing. From the list, we can see that well-known brands from abroad such as Lego in Denmark, Fisher in the United States, and Barbie dominate the majority of the top positions in the list. These well-known foreign brands with many years of history, most of the toys are conceived in design, safe and reliable, not only sophisticated, but also educational. These high-quality toys have long been recognized by parents around the world, and these high-quality qualities are the primary factors that this new generation of mothers consider when purchasing toys.
Most people expect to be entertaining in education and hope that children will learn in happiness. Compared to the past, toys have evolved into part of a heuristic education for children. Therefore, when choosing toys, the ingenuity of the toys, creativity, and the ability to inspire children's creativity are the focus of young mothers' choice. For example, the LEGO City Group Mobile Command Center, which is ranked first in the sales, is only after the parents purchase, they hope that the children can achieve their function for a city at the same time when assembling the blocks through their observation ability and creativity. Initial understanding and understanding of the unit. These children can be inspired at the same time when they use toys to play, the stimulation of the brain, the establishment of thinking style, the improvement of imagination, and the coordination ability of the hands and eyes.
Educational toys accompany your children to grow all the way, the future market potential can not be underestimated
With the full implementation of the national second-child policy, more and more families have ushered in a second child. For this reason, as far as the toy industry is concerned, the future market potential cannot be underestimated. Especially in the age group of 4-12 years old, educational toys, such as Lego bricks, are products that can accompany your child to grow. Not only do families provide their children with a variety of meaningful toys, but a single toy can't satisfy all the needs of a child's growth. Therefore, the future development of the educational toy industry is expected, and its position on the sales list should continue for a long time.
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