Lego said that by 2030, all of the company's LEGO bricks and packaging will be 100% made of sustainable materials, and it is also promised that these sugar cane raw materials come from people planting crops, and will never destroy the tropical rain forest on the earth.
In March of this year, LEGO announced that it will launch a series of plant-based building blocks to reduce plastic pollution. The building concept of this environmental concept was quickly put into production and was recently unveiled at the Natural History Museum in London, England.
Since 1963, the raw materials for all Lego products have been ABS plastics extracted from petrochemical raw materials. Since March this year, Lego has announced the launch of “green building blocks†to convert some of the building blocks' raw materials from petrochemical plastics to pure plant materials. Since then, Lego has purchased a large amount of sugar cane and extracted ingredients to make bioplastic building blocks. In the museum, we can see a lot of blocks that look like plants. Lego pointed out that the “green building blocks†made with plant plastics are no different from those made from traditional plastics. Children and parents will not notice the difference in appearance between new and old materials.
Brooklyn, vice president of Lego Environmental Responsibility: The Lego works you see are made of a material called polyethylene, which is usually extracted from crude oil, but we extract it from sugar cane and convert it. Into ethanol, then ethanol and then polyethylene, they are essentially the same material, but the source is different.
Lego also said that by 2030, all of the company's LEGO bricks and packaging will be 100% made of sustainable materials, and it is also promised that these sugar cane raw materials come from people planting crops, and will never destroy the tropical rain forest on the earth.
Brooklyn, Vice President of Lego Environmental Responsibility: We are a company that specializes in children, and the children will eventually inherit everything in the future of the Earth, so we will produce toys that children love without destroying the Earth's homeland. It means a lot to us.
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