Phenomenon: traditional packaging is difficult to prevent counterfeit and shoddy products
In recent years, the state has also issued a number of regulations, requiring the establishment of an effective anti-counterfeiting and traceability system in food and medicine. Establish a safety management system and strictly control every line of defense, including the printing and packaging stage. In other words, the field of printing and packaging should also make a difference in the establishment of anti-counterfeiting and traceability systems.
Of course, the printing and packaging industry has also done a lot, such as the development of a considerable number of packaging anti-counterfeiting technology, such as barcode QR code, telephone code, paper watermark, but there are various problems, low technology, not unique The short service life, the inability to interconnect information, etc., make it difficult to establish a food and drug anti-counterfeiting traceability system, and it has become a major obstacle to the development of the traditional packaging printing industry.
Breakthrough: Smart packaging gives each package a unique number
So, can traditional packaging and printing companies solve these problems? How can they break?
It is understood that the smart packaging product uses the printed electronic process to realize the production of the RFID dual-frequency antenna, organically combines the process with the packaging production process, and researches and creates the information-based packaging product, and the packaging information unit is integrated with the packaging. The disadvantage of separate separation of information units is avoided. At the same time, the company independently developed coding rules and key production algorithms that conform to international standards and national standards, and gave each package a unique number worldwide.
“The traceability information acquisition process does not require any text, digital input and scan code operations.†At the press conference, Xu Ben, deputy general manager of Hunan Jinfenglin Printing and Packaging Machinery Technology Co., Ltd., gave a live demonstration and saw him carry NFC. The function of the mobile phone is placed in the box identification area, and the relevant information of the box is automatically displayed on the screen of the mobile phone.
Xu Ben introduced that in order to achieve better data perception, transmission, understanding and decision-making, they use three-level traceability information display technology in the information retrieval process: first-level traceability: read the contents of the package identification area through NFC mobile phone, you can query Packaging product information; secondary traceability: through the real ten cloud platform or mobile phone APP. In the state of no user login, enter the identification area on the source code or mobile phone APP in the query function bar on the platform, and you can query 70% of the traceability information; the third-level traceability: through the real ten cloud platform or mobile phone APP. In the user login state, enter the identification area on the source code or mobile phone APP scan box in the platform query function bar, and you can query all traceability information.
"The most important feature of the smart packaging products combined with the platform of this project is the ability to realize the information management functions such as anti-counterfeiting and traceability, which is really what we need." The person in charge of a food company who entered the platform on the same day told the reporter.
Significance: Product traceability will subvert the packaging industry landscape
The data shows that in 2016, the total output value of China's packaging industry exceeded 1.6 trillion yuan, surpassing Japan and becoming the world's second largest packaging country after the United States. At present, the total number of domestic packaging enterprises is 300,000, but there are few enterprises above designated size, and more than 90% are small, medium and small enterprises. It shows that the clusters are not strong, the research and development capabilities are not strong, and the transformation speed is slow. It is imminent.
According to the comprehensive forecast of relevant industry associations and market research institutions, the existing product packaging system will be thoroughly reformed throughout the “13th Five-Year Plan†period. Intelligent packaging will be the main direction of its development. Chinese companies have manufactured about 40% of the world's industrial products, with a scale of more than 90 trillion yuan. At present, the world is in the wave of transformation of the fourth industrial revolution, and the intelligence and informationization of packaging is an indispensable part of it.
Professor Yao Qishui from Hunan University of Technology said that this achievement is a major innovation in the traditional printing and packaging field and the Internet (which is the first in China). The promotion and use of this technology can drive the development of small and medium-sized micro-printing enterprises, which has broad market prospects. According to statistics from China Packaging Magazine, there are trillions of potential markets across the country. "Through the construction of the industrial cluster model, it will completely subvert the development pattern of the traditional packaging industry, and greatly promote the small and medium-sized enterprises to embrace the Internet, transform and upgrade, and greatly enhance the promotion!"
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