The use of functional materials in printed products has become deeply embedded in everyday life. For instance, printed electronics—such as smart tags—are now widely recognized. When you scan a product’s barcode with your phone, you can access details like the production date, shelf life, and manufacturer. This is made possible by smart tags that provide real-time information, a technology that's now commonplace in daily routines.
Another example is augmented reality (AR) technology, where pointing your phone at an image of a woman on paper can bring up a 4D visual of her. This immersive experience is becoming more visible in exhibitions and events. Companies like China Business United Printing have already applied this to business cards, reading materials, and even T-shirts, showcasing how AR is transforming traditional print.
What exactly is functional material printing? The term first appeared in Chinese literature around 2010, but there's still no universally accepted definition. Currently, it's often described as printing that produces functionality through physical or chemical methods, rather than just color reproduction.
So far, the types of functional printing that both domestic and international printing companies are involved in or planning to enter include: conductive ink-printed circuit boards, RFID electronic labels, temperature-sensitive strips using nanotechnology, time-temperature indicators for food expiration, flexible OLEDs, solar panels, paper batteries, paper speakers, plastic solar cells, ETC toll tags, and more.
For printing companies considering entering the functional printing field, it's crucial to focus on what they're capable of. It's important to understand that:
1. Functional printing is a rapidly expanding area driven by technological progress.
2. It represents a new opportunity for the printing industry to meet market demands and grow.
3. As a new category, it doesn't rely on traditional color printing, so other industries may also try to enter the space using their own technical strengths. This competition will be intense, and companies must be ready.
Currently, the market for functional printing is much smaller compared to the massive packaging industry, which generates over 1.3 to 1.4 trillion yuan annually. Given this, printing companies should pay close attention to this emerging sector, actively participate in its development, and not rush in without proper preparation. Although the potential is great, it's essential to approach it realistically.
Looking ahead, the future of functional material printing is promising. As digital technology advances and market demand grows, more and more printing companies are expected to integrate functional printing into their services. Analysts predict that global sales of printed electronic products could rise from $2.1 billion today to $52 billion by 2020—a dramatic increase of over twenty times in just a few years.
In recent years, the development of functional material printing in China has been rapid, with increasing applications in food, medicine, and packaging. It's also starting to gain traction in other sectors. Additionally, mobile phone components and photovoltaic cells depend heavily on the printing industry. The emergence of new printing technologies and materials continues to open up exciting opportunities for the sector.
Functional printing offers a niche for qualified printing companies to explore and grow. While it may take time to fully develop and capture the market, the long-term application of functional material printing is expected to expand significantly in the future.
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