Wine brand strategies, much like those of luxury watchmakers, place a strong emphasis on the Chinese market. As European wines gradually influence traditional Chinese dining habits, wine banquets have become more common. While many people may have attended or heard of such events, not everyone is familiar with the appropriate dress code. Although clothing is important, the key lies in how you pair your accessories—especially your watch.
In general, wine dinners are formal affairs, and guests are expected to wear elegant attire. However, depending on the nature of the event, there can be various styles. Below, we'll break down how to choose the right watch based on men's and women's formal and business casual outfits.
Formal occasions demand strict adherence to dress codes. Men are typically expected to wear suits, while women may opt for evening gowns or long skirts. Before attending, it’s essential to check if the event requires a white-tie or black-tie dress code. Jewelry and elegant accessories are also encouraged.
Suits in this context refer to classic concert attire. For men, a tailored suit with a bow tie (not a regular tie) is ideal. The watch selection should be simple, with a thin profile, minimal functions (such as a small calendar window), a white dial, and a leather strap. The example shown may look formal, but the watch doesn’t quite meet the standards for such an occasion.
For women, evening gowns are the best choice. When it comes to watches, you can be a bit more relaxed. Evening-specific timepieces are a good reference, but overly flashy or extravagant designs should be avoided.
Business casual wear is commonly seen at domestic wine banquets, which are often lively and more relaxed. This style blends formal business attire with casual elements. Think of European bank executives or Japanese office professionals for inspiration.
For women, business casual means wearing tailored skirts, pantsuits, knee-length skirts, and collared shirts. Denim or overly loose clothing is not recommended. Men should go for dark suits, button-down shirts, and polished leather shoes, paired with a neat collar.
When choosing a watch for business casual settings, there's more flexibility. It doesn't need to meet the strict requirements of formal events, but avoid overly sporty models. Comfort is key, but the style should remain sophisticated and not too casual.
Tips: Avoid wearing clothes with large sleeves to prevent them from touching food or wine. Also, refrain from using perfume or face lotion, as they can interfere with the wine tasting experience. Opt for deep colors and refined craftsmanship for a safer choice.
(Original text by Fu Xue Ting, Million Watch World)
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