GoPro, once primarily known as a sports camera brand, is gradually evolving into a full-fledged media company. The growth of user-generated content (UGC) uploaded to YouTube has surged by 92% year-over-year, while the click-through rate has jumped by 99%. In November, GoPro made a major move by appointing Zander Lurie, a well-known media executive, as its Senior Vice President. This strategic hire signals GoPro’s ambition to expand beyond hardware and into content creation and distribution.
In addition, GoPro is exploring new frontiers in aerial photography. The company is reportedly considering launching a four-rotor helicopter equipped with a high-definition camera. Although this concept may sound unconventional, it highlights GoPro’s desire to offer more dynamic and immersive shooting options for users.
According to *Variety*, GoPro recently announced a partnership with Vislink, a leading provider of video broadcast solutions. This collaboration will allow GoPro users to stream live video directly to TV platforms using Vislink’s wireless transmission and real-time video processing technology. A new wireless HD transmitter will be unveiled at the ESPN Winter X Games this winter. Vislink has a strong track record, having provided services for major events like the Olympics, MotoGP, WRC, Formula E, and the America’s Cup—events that align perfectly with GoPro’s target audience.
This partnership marks a significant step in GoPro’s transformation from a consumer electronics brand to a media powerhouse. By integrating live broadcasting capabilities, GoPro is positioning itself to capture and deliver high-quality action footage in real time, making it an attractive option for both amateur creators and professional broadcasters.
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