The author is located in a beverage company. Since the company’s products are aimed at grass-roots consumers, its product packaging logo is deeply entrenched in the eyes of local consumers and has become a local brand. The company's product packaging and trademark marks could be replaced recently. As a result, the sales volume has plummeted and the company is in semi-discontinued production. Originally, the company’s products were popular in the region, and many small manufacturers have followed the company's product packaging and logo designs. However, the registered trademarks are not the same.
As local consumers buy beverages, they generally only look at the logo of the outer packaging, resulting in those beverages with counterfeit packaging logos being mixed in the market. The company’s losses are significant. When they talked to counterfeiters, the other party said that although the packaging and logos are similar, the registered trademarks are different and there is no infringement. Because the company did not apply for registration of packaging and logo design patents, although Others imitate the packaging and designs, there is no infringement. The company decided to invest in replacing all product packaging and trademark logos in the helpless situation. As a result, the new packaging logos were not familiar to consumers. They only recognized the old “brand†packaging and logos. As a result, those counterfeiters could find a way out. No one is interested in listing new packaging products.
It seems that brand name products must be discreetly changed when they change their packaging trademarks and logos. They cannot be changed or replaced. Otherwise, they would be counterproductive. In general, when a brand-name product is fixed in the minds of consumers, it is the outer package and trademark logo that impresses consumers most. That is to say, when consumers buy this branded product, they first pay attention to it. It was his familiar and cordial packaging. Like the "Master Kong" instant noodles, packaging never changes, although it does not disconnect new products. This is one of its successful strategies. The author's children like to drink "Wahaha" fruit milk, from 1 to 5 years old, whenever he sees the more familiar outer packaging logo, he knows that it is "Wahaha" fruit milk, which shows that the successful packaging logo is in people. The importance in mind.
At present, the market is fiercely competitive. Many companies have carried out design innovations on product packaging and logo designs. After perfecting the design, they immediately apply for the packaging design patent. Others want to imitate the infringement. The author recently went to the market to learn from and learned that a lot of companies, especially many food companies along the coast, applied for a design patent application for their innovative, colorful, attractive, and attractive product packaging patterns, and they were marked with a patent number and registered at the same time. "Offenders must be investigated." It can be seen that companies not only pay attention to trademark registration, but also pay more and more attention to packaging labels and pattern designs.
The packaging label is an important part of the product. Under the fierce competition in the market, it highlights its own personality. Outside packaging and logo design will attract consumers and increase the desire to purchase. It is also one of the effective ways.
Today's change in the packaging, tomorrow to change the logo design, can only mislead consumers, loss of consumer trust in the company.
As local consumers buy beverages, they generally only look at the logo of the outer packaging, resulting in those beverages with counterfeit packaging logos being mixed in the market. The company’s losses are significant. When they talked to counterfeiters, the other party said that although the packaging and logos are similar, the registered trademarks are different and there is no infringement. Because the company did not apply for registration of packaging and logo design patents, although Others imitate the packaging and designs, there is no infringement. The company decided to invest in replacing all product packaging and trademark logos in the helpless situation. As a result, the new packaging logos were not familiar to consumers. They only recognized the old “brand†packaging and logos. As a result, those counterfeiters could find a way out. No one is interested in listing new packaging products.
It seems that brand name products must be discreetly changed when they change their packaging trademarks and logos. They cannot be changed or replaced. Otherwise, they would be counterproductive. In general, when a brand-name product is fixed in the minds of consumers, it is the outer package and trademark logo that impresses consumers most. That is to say, when consumers buy this branded product, they first pay attention to it. It was his familiar and cordial packaging. Like the "Master Kong" instant noodles, packaging never changes, although it does not disconnect new products. This is one of its successful strategies. The author's children like to drink "Wahaha" fruit milk, from 1 to 5 years old, whenever he sees the more familiar outer packaging logo, he knows that it is "Wahaha" fruit milk, which shows that the successful packaging logo is in people. The importance in mind.
At present, the market is fiercely competitive. Many companies have carried out design innovations on product packaging and logo designs. After perfecting the design, they immediately apply for the packaging design patent. Others want to imitate the infringement. The author recently went to the market to learn from and learned that a lot of companies, especially many food companies along the coast, applied for a design patent application for their innovative, colorful, attractive, and attractive product packaging patterns, and they were marked with a patent number and registered at the same time. "Offenders must be investigated." It can be seen that companies not only pay attention to trademark registration, but also pay more and more attention to packaging labels and pattern designs.
The packaging label is an important part of the product. Under the fierce competition in the market, it highlights its own personality. Outside packaging and logo design will attract consumers and increase the desire to purchase. It is also one of the effective ways.
Today's change in the packaging, tomorrow to change the logo design, can only mislead consumers, loss of consumer trust in the company.
Educational Bocks (Jenga blocks)
Building Blocks,Wooden Building Blocks,Kid′S Building Blocks
Arky Play Co., Ltd. , http://www.wz-toys.com