Application of carton in cosmetic packaging (3)

● Four sets of folding carton This structural carton is mainly used for the wholesale packaging of cosmetics. It can also be applied as a set of gift wrappings after decorating or adding an auxiliary structure. Usually, the structural carton is a fixed paste type type. There are many variations. According to the different requirements of the structure, the sealing structure of the carton can be changed, and the carton can be designed as a plate-shaped structure as shown in FIG. 5 .


Figure 5 Four sets of folding cartons

The above discussion is only a limited number of examples in cosmetic packaging applications. In addition to these rectangular exterior structures, various shaped trays for cosmetic gift wrapping have gradually emerged, which will not be described here.
Cosmetic Packaging To look at these situations of cosmetics packaging, combined with the development trend of cosmetics and its packaging, modern cosmetics packaging in the selection of packaging materials and containers, packaging container structure design and packaging container decoration design, etc., have the following characteristics :
(1) The application range of plastic materials and composite materials in cosmetic packaging is getting larger and larger, and the design of plastic bottles tends to be diversified. The use of glass bottles is limited.
(2) Variety of packaging container specifications (to meet different levels of consumption).
(3) Serialization of cosmetic packaging design, and more and more adapt to the needs of personalized development.
(4) Some cosmetics are packaged in spray packages to facilitate consumer use.
Cosmetics Packaging Strategy Currently, most high-end cosmetics market in China is dominated by international brands. Chinese local brands can only struggle in the middle and low-end markets. There are many reasons for this, but the defects in packaging design are also obvious. Most of the international brands have formed their own traditions in packaging design. No matter if they are shapes or colors, they have formed a complete set of models. However, the product design in our country is very random and the products lack the inertia. Appropriate packaging can not only enhance the visual impact of the product to attract consumers, but also can reflect the brand's taste incisively and vividly. Therefore, packaging as the “outerwear” of products must not only have the function of embodying and protecting products, but also must be used to attract purchases and guide consumption. (Finish)

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