Recently, problems related to the fake origin of Da Vinci furniture and the use of MDF as a solid wood have been exposed, causing strong shocks in the consumer field. Due to the increased alertness of consumers to “imported productsâ€, some merchants who originally claimed “imported products†or “international brands†actively showed the “Made in China†label when they introduced the products to avoid the foreign brand crisis. Xiaobian visited the market and found that the domestic brands that were originally branded with local brands also showed a trend in the market.
94% of respondents said they would not buy Da Vinci furniture again
In a related online survey initiated by a home portal, a total of 1,330 people participated (as of 14:00 on July 19, 2011), and 94% of the respondents said they would not buy Da Vinci furniture again. Consider the purchase of Da Vinci furniture for only 79 people.
The trend of imported furniture has gone to "Made in China"
Recently, with the escalation of Da Vinci furniture fraud, the domestic high-end furniture industry has been tortured by consumers: Is it just that “golden jade is ruined†under the gorgeous coat of high-priced furniture? When Da Vinci furniture is uncovered After the "foreign coat", the entire furniture industry boiled, and the imported furniture of the past infinite glory has been eclipsed.
“In Shenzhen, the proportion of furniture imported from Europe and the United States accounts for less than 10% of the total market. In addition, some are imported from Indonesia, the Philippines and other countries.†Chairman of the Bureau of Traditional Furniture Professional Committee of China Furniture Association, Guangdong Furniture Dai Aiguo, executive chairman of the Chamber of Commerce and chairman of the Shenzhen Municipal People's Political Consultative Conference, gave the reporter such a number. “Globalization has led to a division of labor in furniture production, and it is even less designed and produced in Europe and America.â€
The situation is not good, no heroes, domestic furniture, no big brands
As a big country in furniture manufacturing, China's furniture exports have accounted for nearly 30% of the world's furniture trade. As the world's largest exporter, it does not have a well-known brand to compete with foreign brands, and enjoys high-end Chinese products in Da Vinci furniture. Behind the market is the lack of pain in domestic furniture brands, which has to be thought-provoking.
Xu Guanrong, secretary-general of the Shanghai Home Furnishing Industry Association, said, “Many internationally renowned brands, even brands that have already established specialty stores in China, need visitors to present business cards at the International Furniture Fair. They will also ask, 'Where are you from?' If it is the Chinese, the other party will refuse to visit you, and it is said that there is no invitation letter, and many European and American designers have given the business card to enter." A designer who has visited the Milan Furniture Fair said that At foreign furniture fairs, the Chinese became the target of being targeted because China is a plagiarized country. "If you look at your eyes, you will have a replica tomorrow."
Only after the big waves wash the sand, brand building and integrity are the foundation of the company.
I would like to ask what is the most sensational event in the home building materials industry. The answer is of course the Da Vinci furniture fraud. With the exposure of CCTV and major media, Da Vinci furniture walked down the altar and opened the mask of the cloaked foreign coat. After the shocking truth, Da Vinci furniture triggered a wave of returning waves, Da Vinci’s home explanation, Da Vinci’s tears press conference, these can not save the situation, in the iron In the face of reality, Da Vinci furniture is bound to pay for the victims of its deception.
Brands should be supported by integrity: Haier’s 85-year-old refrigerator incident is undoubtedly the most appropriate evidence. Event: In 1985, Haier introduced a world-class refrigerator production line from Germany. A year later, some users reported that Haier refrigerators had quality problems.
Conclusion: The Da Vinci incident gave a lesson to consumers, relevant departments and even the entire furniture industry. But behind the squat, Da Vinci is just a scapegoat, and repeats the old shackles of Sanlu. Chinese brands, wearing foreign sheepskin in China's Nuggets are flooding all sectors of the industry, Da Vinci is just the tip of the iceberg. Whether consumers are in the furniture industry or other industries, they still suffer from the lingering deception. When consumers are more and more vigilant about "Made in China", should relevant companies and relevant departments reflect on it? There is an urgent need for a reform.
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