Fashion Classics has won international acclaim
Chinese designers were invited to participate in the Paris Home Furnishing Expo Masters Exhibition for the first time.
At the Maison & Objet, which opened on September 9th, Chinese home furnishing designer Zhou July brought his “July-Chow†art furniture to the public, which aroused the enthusiasm of the international home design industry.
â— Impress the world with "transparency"
As a Chinese home art designer, Zhou Yuyue’s works were “The Summer Palaceâ€, “Blue and Whiteâ€, “Transparent Still†and “Dazhongtangâ€. The “transparent†furniture from the traditional Chinese style uses plastic as the main material. In the cockroaches of the case, the armrests of the ring chair and the corners of the table, the colors and patterns are added by means of painting, engraving and gold painting. In order to present a sense of dynamism in the ethereal. There are also some shapes of furniture, which are obviously changed in scale or superimposed in form, so that the furniture shows its own personality.
At the exhibition, “July-Chow†brand design director Zhou July communicated with visitors from the international home design industry. From the latest news he sent to this newspaper, it can be seen that the debut of Chinese contemporary art furniture has won unanimous praise. A well-known brand manufacturer from Germany said: "I have never seen a plagiarism and designed such a perfect Chinese brand independently. This is a beautiful and very intelligent design." Some Chinese audiences saw the first one. I am proud to be invited to participate in the exhibition and enter the homeland brand of Masters Hall 7. A silk operator from Hangzhou said: "I come every year, but I really didn't expect to see Chinese designers here."
â—An important step towards designing internationalization in China
For people's praise, Zhou said that for many years, he has been working to explore the combination of China's long-standing cultural traditions and fashion design, and to incorporate this exploration into his designs. "Thousands of years of Chinese history have left us with layers of beautiful accumulation. These accumulations should not be rigid and irreproducible. How to reproduce the beauty of traditional design and make it the characteristics of the era we are in today, This is my job.†Zhou said in July that the exhibition, the Chinese brand of July-Chow, pays tribute to the international design community and is an important step for July-Chow to explore and explore the internationalization of Chinese design.
â—Inheritance requires more wisdom
How to pass on? How to innovate? The inheritance of wisdom is an innovation. July-Chow Design Director Zhou July said that his love of traditional Chinese culture and his subsequent research on modern materials and techniques have led him to find ideas for furniture innovation.
In the 1990s, when he was the general manager of Beijing Bayer Sheet Company in July, he began to study the use of plastic to create modern art. After more than 10 years of contact with plastic materials, he began to gradually implement his ideas in 2004. He said: "In order to reproduce the unique design beauty of Chinese classical furniture performance, I have long explored the use of modern materials to make art furniture. As I became more familiar with various engineering plastics, I was more and more aware of the beauty of transparency. Well, the idea of ​​creating transparent Chinese furniture art with plastic is getting stronger and stronger."
Regarding the creative concept, Zhou Qiyue said: "Fashion must be anti-traditional, but based on tradition, it can really have life. In the creation, I gradually feel this sense of life. For me, furniture is only an external form, is expression The language I feel inside."
â— "Transparent" is also an environmentally friendly attitude
At the same time, with the development of China's economy, the demand for high-end art furniture in the domestic market is increasing. Zhou Qiyue is very worried about this. Because he felt that Chinese traditional high-end art furniture is made of mahogany, the expansion of this market has caused a large number of precious tree species in Southeast Asia, South America and Africa to be cut down, which has caused ecological problems.
He believes that in art creation, design is the most important and materials are equal. Due to environmental responsibility, Zhou was committed to the application of environmental pollution and renewable materials in the traditional wooden furniture sector. At the same time, he said: "But plastic is not wood, after all, wooden homes have mature processing specifications, and the technical limitations of plastic processing are more than I expected. In the past six years, my work has been to continuously improve the technology, and strive to exquisite The craft shows the beauty of transparent art."
According to reports, the works designed in July and July were officially launched in 2007 and launched under the “July Workshop†and “July-Chow†brands. They were exhibited at the 2008 Beijing Olympic Games and the 2010 Shanghai World Expo, and they were liked. The collection of design people, including hotels, private clubs, fashion stores, golf clubs, private residences, etc.
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