Reasons for the division of price level of parquet

The solid wood composite floor is made of precious solid wood skin and is interlaced with plates of different tree species. It overcomes the shortcomings of solid wood floor unidirectional homogeneity, has small shrinkage and swelling ratio, and has good dimensional stability. Solid wood flooring with natural wood grain and a comfortable foot feel. In the impression of many consumers, the so-called composite floor refers to the laminate flooring, and the solid wood composite flooring does not belong to the category of composite flooring. In fact, the national standard implemented by solid wood composite flooring is called “National Standard for Solid Wood Composite Flooring”, which is also a composite floor, but it belongs to a different category than laminate flooring.

Parquet has both the stability of the laminate flooring and the aesthetics of the solid wood flooring, and it has environmental advantages. Therefore, in terms of price performance, the solid wood composite floor has opened a big gap with the laminate flooring. Any kind of commodity has the distinction of high school and low end. The most direct manifestation is the price of the commodity, and the floor is the same. In the field of parquet, the price of high-end flooring can reach thousands of yuan / square meter, such as a Mannington Lascaux floor of the living home price of up to 1680 yuan / square meter, a three-layer Brazilian rosewood The price is up to 2,000 yuan / square meter, and the price of the North American Maple Mountain Villa series of solid wood composite flooring is about 1,296 yuan / square meter.

The quality of these solid wood composite flooring is more expensive than some medium and high-end pure solid wood flooring. Golden Eagle Iger has a three-layer solid wood flooring with a Camellia female series price of more than 3,000. There are generally four reasons for this high price: the tree species used in the surface layer is more precious; the surface of the floor is made by hand-made antique craftsmanship, which enhances the aesthetic value of the floor; the production process is more strict than the ordinary solid wood composite floor; the brand operating cost is higher. .

Relatively speaking, the price elasticity of the mid-end solid wood composite flooring is relatively large, ranging from 300 to 1,000 yuan / square meter. The mid-end price of solid wood composite flooring, but the variety of products is represented by the living family. Baroque antique flooring with prices ranging from 300 to 1000 yuan per square meter is typical of high-end solid wood composite flooring. In addition, the recent "strong solid wood" (represented by Kang Shu and Anderson), the best-selling products of Bijia, North American Maple and other solid wood composite flooring brands are also in the price range of 300-600 yuan / square meter; Solid wood flooring is the main product of nature, Shiyou, Jiusheng and the advantages of laminate flooring, and other brands such as Del, Lemai also produce solid wood composite flooring, but in terms of market performance is not as strong as life, Anderson, and the price is relatively Higher.

When consumers purchase solid wood composite flooring, they must first understand the production advantages of each manufacturer, and understand the basic standards (such as the name of the material, the amount of formaldehyde released, the thickness of the surface layer, etc.) of the production, specifications and packaging of solid wood composite flooring. Through physical comparison and its own economic strength, we have selected products with high quality and high price. The low-end price in the solid wood composite floor has a narrower retractable space. Generally speaking, the floor of the brand floor has a solid wood composite floor of 200 yuan/square meter or less, unless it is a preferential price when the enterprise or the merchant vigorously promotes it, but It is also not possible to rule out the possibility that the miscellaneous army will snatch the market with products with low quality and low price. The low price of solid wood composite flooring is not necessarily proportional to the quality of the product. The solid wood composite floor of 200-300 yuan / square meter is more popular in the market, which depends on whether the brand chosen by consumers has good reputation and strong production. strength.

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