After the "May 1st" festival, not only ushered in the tide of opening a store, but also ushered in a new round of strategic layout of the wardrobe business . Due to the cold market, some companies began to establish strategic cooperation with major real estate developers to accelerate the layout in the field of fine decoration; some companies continue to introduce new products and strengthen after-sales service . With the help of external forces and hard work, the consolidation of the wardrobe industry in 2012 will intensify...
[Industry Focus]
Wardrobe enterprise accelerates the layout of hardcover houses
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It is reported that Sophia wardrobes, nature wardrobes and other enterprises began to establish strategic cooperation with major real estate developers to accelerate the layout in the field of fine decoration. According to industry analysts, real estate developers integrate related building materials manufacturers to jointly produce finely decorated houses, forming a green symbiosis mode between real estate developers and building materials merchants, which not only allows owners to enjoy the convenient service of “staying in bagsâ€, but also greatly reduces the owner's individual decoration. The resulting noise, dust and other pollution, while saving a lot of building materials, and a large reduction in construction waste.
The market share of solid wood wardrobes has increased rapidly
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According to the survey, the solid wood wardrobes in the first-tier cities such as Beijing, Shanghai and Guangzhou are heating up, and the trend is very obvious. The market share of solid wood wardrobes in these cities has risen from less than 5% three years ago to more than 30% today. In Harbin, the wardrobe company has also begun to turn more energy into solid wood wardrobes, and they are more careful in the study of design, material selection, color and other details. At the 2nd China (Guangzhou) Wardrobe Show held in March, most of the companies launched solid wood wardrobe products with different styles and received wide acclaim.
2012: Wardrobe integration year
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The 2011 Central Economic Work Conference pointed out that in 2012, we must still adhere to the real estate control policy, which indicates that the property market is also difficult to get out of the trough in 2012, which affects other industries in the industrial chain, and the wardrobe industry is difficult to stay out of the game. In response to this situation, industry insiders predict that 2012 will be the year of consolidation of the wardrobe industry. However, there are three major shortcomings in the wardrobe enterprises: first, the scale is small; second, the brand influence is weak; third, there is less cooperation between enterprises. These three shortcomings are the places where wardrobe enterprises are in urgent need of improvement after entering 2012.
[Regional Aspect]
Jindi wardrobe flagship store entered Guizhou
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Recently, the Jindi Wardrobe flagship store entered the Liupanshui Deyuan Meimei Home Building Materials City in Guizhou and is expected to officially open next month. Founded in 1986, Zhejiang Jindi Holding Group Co., Ltd. is located in Dangshan Industrial Park, Xiaoshan District, Hangzhou City with convenient transportation and beautiful scenery. It is a leading enterprise engaged in the manufacture of new indoor decorative building materials in Zhejiang Province and even in the entire East China region.
The iconic wardrobe Wanzhou flagship store opened
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A few days ago, the flagship store of the iconic wardrobe Wanzhou officially opened in the building of Sharon Road. The store has a business area of ​​130 square meters and is another masterpiece since the icon entered the Wanzhou market. It is understood that since entering the home market, Shengxiang has provided consumers with high-quality and healthy and environmentally-friendly furniture, allowing consumers to realize high-quality products with high quality and low price. The high-profile entry of the iconic wardrobe into Wanzhou has also injected new blood into the Wanzhou wardrobe market, bringing more choices to Wanzhou citizens.
ã€Brand News】
Federal Gordon pushes the gentleman black door wardrobe
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Recently, the Federal Gordon launched a new product - the gentleman black door wardrobe. The black lacquered glass is simple and elegant, with a delicate and smooth silver-gray ash-alkali aluminum alloy frame. It is like a gentleman in an elegant black dress. The waistline of a light and delicate cherry is like a dignified belt and vanilla on the door. The sleek, light apple cabinet is fresh and natural. The federal glazed glazed glass door wardrobe is like a handsome gentleman in the beautiful back garden. The noble and elegant temperament is revealed from the inside out.
Korani cabinet wardrobe pushes new anti-counterfeiting system
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It is understood that Kolani cabinets and wardrobe furniture products will be upgraded from April 25, 2012, on the one hand to protect the quality of cabinets and wardrobe furniture products, and to protect the legitimate rights and interests of consumers; It has played a positive role in promoting the regulation of the whole cabinet joining, wardrobe joining and furniture product market, and the market has a certain supervisory effect on the Korani series products.
Picking up the title of China's top wardrobe top ten brands
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In the national top ten brand promotion research and promotion activities jointly organized by China Famous Brand Product Cultivation Committee and China Brand Survey and Statistics Center, the smart wardrobe brand has won the “Top Ten Brands of China's Whole Wardrobe†by virtue of the achievements of brand building over the years. title. Well-known brands such as the Federal·Gordon Wardrobe, Sophia Wardrobe, and Haola Wardrobe are also selected as “Top Ten Brands in Chinaâ€.
Piano Nanchong Store successfully signed 115 orders on the first day of operation
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Recently, Piano's wardrobe Nanchong store opened grandly. The new store covers an area of ​​800 square meters. Zhang Kaiyu, President of Piano Wardrobe, Tang Anping, Chairman of the North Sichuan Building Materials Market, and Mr. Duan Yonghong, Chairman of Kangda Group, the director Zhang Yuchun came to the site to cut the ribbon for the opening of the new store. It is understood that the sales of Piano's wardrobe in Nanchong market has been ranked first in the same industry. The first day of the opening of the new store, 115 successful signings, ushered in a good start. The opening of the Piano Home Pavilion indicates that the Piano wardrobe has taken a new step in the Nanchong market.
Bangyuan·Beauty Chef Baoji Flagship Store Anniversary Event Successfully Held
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Recently, the first anniversary of the flagship store of Bangyuan·Baoji Baoji and the president’s free signing ceremony were successfully held. It is understood that Baoji Store is the first stop of the national signing activities of Bangyuan and Masters in 2012. The event site not only prepared a variety of low-priced products to give back to consumers, but also ethnic drums and other cultural performances. Three lucky customers received the free-to-order award from the president of the company, and the customers who placed the order on the spot were also in a constant stream. More than 80 orders were signed on the same day.
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