Furniture water-based paint innovation needs a communication platform

Chen Dayun, General Manager of Aoda Coatings

As a paint company, water-based paint is not really a new concept. Now most of the wood paints, or paints, have the ability to produce water-based paints, but there are still many technical difficulties to overcome in water-based paints, including The performance on the furniture panel, such as hardness, gloss, color saturation, etc., also needs to be easier and more efficient in spraying. So although the concept has been around for a long time, it is still not mature in terms of use and popularity, so it is still a New materials or new technologies.

In fact, not only in our coatings field, but as the domestic furniture industry as a whole faces the trend of upgrading and transformation, it not only comes from the pressure and promotion of the market, but also includes the national policy and the guidance and drive of local governments. The industry is constantly innovating, and leather, sheet, fabric, hardware, plastics, chemicals, etc. are actively introducing new materials, new technologies, new processes, and increasing research and development efforts, all in the direction of environmental protection, green, health, energy saving and high efficiency. The direction is working tirelessly.

In addition, while the development speed is accelerating, more and more enterprises have achieved certain results in innovation. As a furniture manufacturing industry, the replacement of old products by new products and the replacement of old ones by new ones require a process, but such upgrades and Updates also require guidance and promotion within the industry, and more need for the dissemination and promotion of the supply chain. This is also the reason why the raw and auxiliary materials supply enterprises pay more and more attention to communication and brand. Suppliers hope to enhance their brand influence by displaying and promoting their own innovations, thus occupying more market share and grasping the new development trend of the industry. In the first place, master the core of innovation.

In this case, we need a platform for display and dissemination that requires a broader stage. I think this M&C exhibition is a good start and a good opportunity. Although there are still many companies holding a wait-and-see attitude towards the first large-scale independent exhibition of raw materials, I believe this is a beginning and the future. Will form a fixed pattern like the furniture exhibition.

However, I think the organizers should be more fully prepared for the time arrangement. The July exhibition will be relatively full. First of all, it will cause considerable pressure on the exhibitors, and they will lose sight of each other. In addition, the people who come to the exhibition will be diverted by too many exhibitions and will not achieve the desired concentration effect. It is recommended that the organizers consider the professional exhibition of raw and auxiliary materials to be arranged in March or 9 In the month of the peak of the furniture exhibition, the arrangement of the wrong peak exhibition was implemented, which realized the concentrated display of the original and auxiliary materials, and at the same time effectively gathered the target audience.

Finally, I wish this M&C first furniture original auxiliary materials and accessories exhibition a complete success.

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