The prices of raw materials such as plastics, polyethylene, steel and metals have fallen sharply this year, which has also caused the cost of many international companies to fall, and the home furnishing industry has been greatly affected.
Market: 149 yuan kettle price reduction to sell 55 yuan
In the Guangzhou market, a brand of simmering pots with a price of up to 149 yuan in the past can now be sold at the price of 55 yuan in the new home department store, with a price cut of 63.1%.
How much does a "Xiling" brand vase sell? In the brand stores in Tianhe District of Guangzhou, before 2014, most of the prices ranged from 79 to 149 yuan, but since the fall of 2014, they were able to find 39~ in the brand home supermarkets such as China Plaza and Oriental Baotai. 59 yuan of the same grade new products.
Recently, the reporter visited major shopping malls and found that there are many promotional activities. In the past, high-end household items, such as “priceâ€, discounts, and one-for-one purchases abound, chemical fiber textiles have the biggest discount, and plastic products are popular. There are also many activities, followed by hardware miscellaneous items.
In Tianhe "IKEA Home", a variety of pillow cushions are promoted at a price of 29~39 yuan. The prices of similar products in the past are generally between 49 and 100 yuan; the "famous products" of China Plaza, plastic basins The price is as low as 20 yuan; in the Tianhe District, "Mujiliang" store, the price of nearly 400 yuan V-neck sweater, the promotional price is less than 200 yuan.
The heads of the marketing departments of two companies revealed to reporters that the promotion of household items this year has increased significantly compared with previous years. The types of promotions from October to November have increased by 80%~100%, and the types of prices (or promotions) are currently Can account for 15% to 25% of the total category of goods.
Survey: Home raw materials fell by 5% to 20%
Manager Chen of Chuangchuang Premier told reporters: "In fact, our price has not been adjusted significantly, but the launch rate of low-priced new products in the second half of the year, the number of orders is significantly faster and greater than the first half. For example: plastic utensils products, boutique For the packaged products, the current unit price of the new products has dropped by about 5%~10% compared with the original unit price." He and his colleagues believe that in addition to the ever-changing business strategy of the company, the cost of raw materials is reduced. Many home products have the possibility of price adjustment.
What caused the price of the market products to fall? In the Panyu household goods large enterprise Fengnianhua Group, the manager of the procurement and production business, Li told reporters: "For the relatively high-grade plastic products, the cost of design and development accounts for 10% to 30%, material cost comparison High, accounting for 70% to 85% of the total cost, labor costs accounted for 5% to 20%, and other miscellaneous items will not exceed 5%. Since this year, almost all raw material spot prices are in The price of plastics has fallen along with the price of oil. The cost of purchasing has fallen by 13%. The biggest drop in the spot price of PTA (an industrial raw material) has reached 40%, and the price of polyethylene has fallen by 17.6%. Under this influence, we The total cost of such products has also been reduced by 5% to 20%."
The reporter took the right seat and found a 10 yuan unit price small red storage box in the retail of the famous high-quality supermarket in China Plaza. The storage box is a common type among department stores. Manager Li believes that the material cost of this product is generally 5.5 yuan, but before half a year, the cost is as high as 6.2 yuan; the material cost is 11% less, from manufacturers to businesses, there is room for price cuts.
Data: The decline in international oil prices has caused the decline in industrial raw material costs across the board
According to the reporter's understanding, due to the collapse of international oil prices, the cost of industrial raw materials has fallen across the board. The plastic spot price index has fallen by 10.5% in the past six months, setting a record for the same period in 20 years.
In addition to the plastics commonly found in household costs, the cost of hardware (hardware decoration renderings) and chemical fiber household items has also decreased. As global iron ore and copper prices continued to fall, aluminum prices plunged, and international oil prices plummeted by 30% in four months. The prices of household products processed by the above raw materials all fell accordingly.
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