The external pressure of furniture companies has increased

“On October 11th, the actual home officially launched the 2014 Italian Home Week event, which will last for one week. More famous Italian home designers will participate in it and communicate with Chinese consumers. Wang Linpeng, president of the Real Home Group, said that The home will make Italian brand furniture a household name among the high-end consumers in China."

The above information is only a furniture exhibition on the surface, but in fact, it shows that the Italian furniture industry has already regarded China as one of the major development markets, and has found one of the leading companies in the local home furnishing industry as a partner. This is intended to make Italian furniture take root in China.

Italian furniture has already surpassed Britain and Germany, and has become the highest-selling foreign furniture in the Chinese furniture market. Such gratifying achievements have naturally increased the confidence of the Italian furniture industry in China. This time, the home of the team is undoubtedly the hope to use the local brand to lay the foundation.

The Italian furniture industry's moves are fast and fierce, which will naturally put pressure on the local furniture industry. The Italian furniture industry's move will inevitably provide other foreign furniture industry with a model for development in the Chinese market. Moreover, the brand development of China's furniture industry is still in its infancy, and the current strength is not enough to compete with foreign brands with mature brands. In the near future, foreign furniture companies stationed in the Chinese market will certainly increase their efforts to compete for the Chinese market.

On the one hand, the imported furniture industry, on the other hand, is a localized furniture industry with serious homogenization. Even such a striking contrast, even if it is a well-known local furniture brand, it is difficult to have an advantage in the future market competition. The furniture industry is unpredictable, and the strong attack of the Italian furniture industry has really surprised the local furniture industry. At the same time, it has also stirred up the situation of the local furniture industry. Although, what will happen to the future market? It is too early to say, however, the development of the local furniture industry will inevitably carry a heavier burden.