The current situation of the office furniture industry is not optimistic

Demand in the office furniture industry has been increasing, and at a certain level, the prospects are considerable. However, the seemingly beautiful prospects have attracted a large number of enterprises to enter, and even foreign companies have entered the domestic market. The current situation is not optimistic for the office furniture industry. Domestic office furniture manufacturers need to be active in innovation before they can develop.

Many domestic office furniture companies only pay attention to "shopping the stalls" without paying attention to the design and quality of products, and lack of scientific marketing strategies. Lack of long-term, stable and scientific strategic guidance on product development, brand building, marketing, marketing, channel management, logistics and distribution, after-sales service, and vendor relations, so that it can only occupy the low-end office furniture market with low profit margins. As a result, international brand furniture has been in the leading position in the middle and high-end market of the office furniture industry.

With the continuous increase of enterprises, the demand for office furniture is also increasing, and the market prospect is good. The prospects are naturally "scented", the competition of domestic office furniture is getting stronger and stronger, foreign-funded enterprises are constantly pouring into the domestic market, and some former small enterprises have also been struggling to catch up. Those who used to learn Bailey The companies that have grown up in the model have gradually matured and are overbearing, and domestic office furniture companies are in jeopardy.

Although the country has continuously improved the furniture industry standards in recent years, the office furniture industry is still in a state of serious homogenization competition. The plagiarism of products in the industry is widespread. Some so-called brand furniture manufacturers reduce costs by outsourcing cheap products to small factories. These irregular behaviors affect market order. At present, there is indeed a phenomenon of homogenization and low-end competition in the office furniture industry. The ability of enterprise design and development is not strong, and the development of new products is mainly to imitate foreign brand products. Although many companies have begun to pay attention to brand management, the competition in the whole industry is still in the stage of product competition, which will inevitably become price competition. The main customers of office furniture are groups of enterprises, government agencies and other groups. Some enterprises are keen on "black-box operation" and pay insufficient attention to brand promotion.

In 2014, the challenges for the office furniture industry continued and competition continued. Only by improving the brand image and constantly innovating can we be invincible.