Rico Lee Founder: Making Outdoor Technology the Coolest Date: 2015-04-15 20:17
Mr. Li Weigang, founder of Rico Lee, has many years of experience in fashion design. He was involved in the outdoor industry several years ago. He has served as the research and development director of brands such as NORTHLAND and ACOME. For the deep and wide value of outdoor technology, Li Weigang hopes to uphold the purpose of function make life beautiful, combined with fashion design concepts, to achieve a unique outdoor fashion brand in line with popular fashion trends.
Q: Why does it have a soft spot for the design of outdoor clothing?
A: My fashion design started with fashion. Since I started to contact outdoor apparel design in 2009, I was deeply attracted by the technology embodied in this field. Objectively, outdoor apparel is the closest area of ​​science and technology in all apparel categories. These are the crystallization of human wisdom. However, in the past, these technologies were confined to serving a small group of people in special circumstances. I hope that through my efforts, these technologies will be combined with everyday life, making outdoor technology the coolest trend.
Q: Where did the new season's inspiration come from?
A: This autumn/winter degree is inspired by the collision and connection between inheritance and the future. It is a series of traditional clothing profiles and the most advanced outdoor technology.
Q: After you walked through the show in Shanghai Fashion Week, what considerations were there on the stage again? What does the Shanghai Fashion Week platform mean for RicoLEE?
A: As the first outdoor brand participating in Shanghai Fashion Week, I feel very honored to be RicoLee. This is also the starting point of my commitment to fashioning outdoor products, and it is also an excellent platform for me to show outdoor technology to the public. This time, armed with the latest technology, RicoLee will present completely different outdoor look for the audience.
Q: In which age group do you think the main consumer groups of outdoor fashion apparel are concentrated?
A: Outdoors is actually a very broad concept. The concept of outdoor outdoor outdoors from the birth date of the Alps has been extended from the original adventure to the out door. Outdoors has become a positive attitude towards life, loves nature, loves life, and embraces the joy of life. Outdoors, has become a spiritual state across ages.
Rico Lee brand
Born in 2013.
The first local outdoor brand to bring the city outdoors to Shanghai International Fashion Week stage.
The first local outdoor brand to launch the original urban outdoor brand in Beijing ISPOCH NA NEW.
In 2015, RicoLee will continue to implement new outdoor routes, dedicated to creating the coolest and coolest outdoor technology apparel.
Mr. Li Weigang, founder of Rico Lee, has many years of experience in fashion design. He was involved in the outdoor industry several years ago. He has served as the research and development director of brands such as NORTHLAND and ACOME. For the deep and wide value of outdoor technology, Li Weigang hopes to uphold the purpose of function make life beautiful, combined with fashion design concepts, to achieve a unique outdoor fashion brand in line with popular fashion trends.
Q: Why does it have a soft spot for the design of outdoor clothing?
A: My fashion design started with fashion. Since I started to contact outdoor apparel design in 2009, I was deeply attracted by the technology embodied in this field. Objectively, outdoor apparel is the closest area of ​​science and technology in all apparel categories. These are the crystallization of human wisdom. However, in the past, these technologies were confined to serving a small group of people in special circumstances. I hope that through my efforts, these technologies will be combined with everyday life, making outdoor technology the coolest trend.
Q: Where did the new season's inspiration come from?
A: This autumn/winter degree is inspired by the collision and connection between inheritance and the future. It is a series of traditional clothing profiles and the most advanced outdoor technology.
Q: After you walked through the show in Shanghai Fashion Week, what considerations were there on the stage again? What does the Shanghai Fashion Week platform mean for RicoLEE?
A: As the first outdoor brand participating in Shanghai Fashion Week, I feel very honored to be RicoLee. This is also the starting point of my commitment to fashioning outdoor products, and it is also an excellent platform for me to show outdoor technology to the public. This time, armed with the latest technology, RicoLee will present completely different outdoor look for the audience.
Q: In which age group do you think the main consumer groups of outdoor fashion apparel are concentrated?
A: Outdoors is actually a very broad concept. The concept of outdoor outdoor outdoors from the birth date of the Alps has been extended from the original adventure to the out door. Outdoors has become a positive attitude towards life, loves nature, loves life, and embraces the joy of life. Outdoors, has become a spiritual state across ages.
Rico Lee brand
Born in 2013.
The first local outdoor brand to bring the city outdoors to Shanghai International Fashion Week stage.
The first local outdoor brand to launch the original urban outdoor brand in Beijing ISPOCH NA NEW.
In 2015, RicoLee will continue to implement new outdoor routes, dedicated to creating the coolest and coolest outdoor technology apparel.
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