Personal training chaos in fitness: The fastest of 7 days to get a certificate for acquisitive sellers to pull lessons. Customer Date: 2016-07-25 16:06
A Beijing-based white-collar worker in Beijing spent more than 4,000 yuan in a chain gym and asked a personal trainer. Due to the stringent requirements of the exercise process, the medial meniscus of the right knee was damaged. Even so, private education was still there; encouraged her to continue.
It was originally intended to be more scientific and professional, but it was hurt. There are frequent examples of this kind of personal education that has been counterproductive. However, there is no signing of contracts, no private invoices and other private education professions, and conventions allow consumers to lose their rights. A survey by the reporter found that the chaos in private education is only the tip of the iceberg in the barbarous growth of the entire fitness industry.
Low barriers to non-standard private education disputes
Miss Shanghai citizen Miss Sun had a fitness card at a fitness institute near her home. The 2500 yuan membership fee plus 2,500 yuan included 10 private lessons. But what she did not expect was that her membership card was bound to a stranger's information.
They said that they gave the discounted price. Actually, similar to the singles, I did not get any private teaching contracts and invoices. Ms. Sun said that after going to the 5 private lessons, what was most impressed was not the previously promised slimming and fat-reducing training. Instead, it was privately teaching a lot of marketing and urging her to continue to buy other courses. When she finished, she gave it a try. People exercise and feel completely unprofessional as they claimed before consumption.
There is a large amount of contrast before and after this kind of consumption, but it is difficult to complain about the lack of contracts and invoices. A graduate from the Sports Academy in the private education industry told the reporter that this is a typical marketing strategy. Generally, there are 20 to 30 private education institutions in a body building. Only 2 and 3 people are the top ones. They also become chief marketing staff. Specially experience classes, often under the pretext of not signing contracts, do not invoicing. Once consumers purchase a course, they will change to other coaches. At this time, it is hard to think about rights protection.
The professionalism of private education has also been questioned by the public. The 2015 China Fitness Coach Professional Development Report issued by the State Sport General Administration’s Occupational Skills Identification and Guidance Center stated that in the private education industry, it takes 1 to 3 years; of the new, 52% have a professional background, and the remaining 48% No professional background.
Under normal circumstances, fitness instructors must obtain the "National Fitness Qualification Certificate for Fitness Coaches" issued by the State Sports General Administration's Occupational Skills Appraisal Center. In fact, some fitness instructors told reporters that such an examination is nothing more than a review of the question bank in the textbooks. It can be obtained in as short as seven days, with a high pass rate and a low threshold. General private education can be divided into 40% to 50% for each lesson. It is worth mentioning that a basic salary for private education can be increased from 10,000 to 20,000 yuan monthly.
Walk on the edge of the law; small and miscellaneous institutions account for half
Industry insiders told reporters that private tuition fees are substantial, but if they engage in marketing, they can pull customers. This pumping is even greater, at least 10% of the amount spent.
In the private teaching office of a chain gym in Shanghai, a private education marketing list was prominently displayed, showing the accomplishment of the tasks of more than 10 private education teachers and assessment indicators.
Many of the most up-to-date fitness establishments are those who sell classes, not private schools where classes take place. A private tutor told reporters that this determined the quality of class and consumer experience from the very beginning.
Some private tutors earn hundreds of thousands of bills, while others pick up customers; solo, running their own gym or studio. From textual research to entrepreneurship, it has become the most typical trajectory of private education. ;Even some private teachings secretly introduce the gym's customers to their studios at a lower price. Both sides open up correctly. An industry expert engaged in fitness coaching told reporters.
In some shopping malls, office buildings and even residential buildings, studios with relatively low land costs have become the cradle for fitness companies. In a commercial plaza in the center of Shanghai, the reporter walked into a fitness studio. There were 8 fitness equipment on the 200-square-meter site. No one was exercising. The staff introduced that the private lesson cost a section of 300 yuan. Leading 8 students to participate in a group lesson and claim to be able to formulate a personalized fitness program based on each person’s physical condition. However, the reporter found out from the website of the Shanghai Municipal Bureau of Industry and Commerce that the fitness institution registered as a certain sports culture development company does not include in its scope of business; the fitness service belongs to the scope of operation.
There are so many institutions that can wipe the ball, and some companies that open in the dual-use commercial and residential buildings do not have to register. Once a dispute arises, consumers cannot even find the boss. A fitness chain brand leader told reporters.
In addition, many fitness establishments have also launched dietary conditioning, acupressure, and even TCM health services. The related business and professional qualifications are even lacking.
According to incomplete statistics within the industry, over 20,000 fitness institutions including yoga studios, boxing and other fitness studios have exceeded 20,000. In Shanghai alone, this number has reached 3,500, of which the largest brand; one trillion Wade's own stores only more than 70, walk on the edge of the law; small and miscellaneous institutions occupy half of the country.
From prepaid card to crowdfunding fitness consumption risk
Compared with the above-mentioned studios in the gray zone, some small-scale institutions that sell cards first and then open gyms are more exposed to consumption risks. Industry insiders told reporters that this is almost a unified practice in the industry. The funds obtained from selling cards are used as store startup funds. The difference is that big brands have strong anti-risk capabilities, while small ones are more prone to happen.
In recent years, consumer pre-paid card disputes have continued. Some complaints have been closed, pre-paid cards have been used to make up for the bad; some complaints have been issued and the store has not yet opened. These are all derived from the traditional business model of the fitness industry.
Like some; Pao Lu wealth company and online Internet platform, private education entrepreneurship is not to; run after the road, but only after the discovery of the reality and the expected gap.
In addition to high land-use costs, the rising cost of sales is a surprise to many entrepreneurial personalities. Industry sources told reporters that with the barbaric growth of the industry, the sales team has become fragrant and the asking price has gone up. The rebate has risen from 5% to 10% to 15% to 20%. This also means that the gym has not yet been opened, the sales team has taken away 1/5 of the funds for the sale of cards, and the rest has been used to rent storefronts, decoration and equipment purchases, which is already stretched. Gym membership cards have been sold for the first time in the past year, and have been developed into five years or even ten years. Today, consumer risk is huge.
This model is undoubtedly in; tightrope. In recent years, some small-scale fitness institutions have frequently closed down, and even many large-brand chain stores have closed stores. According to industry analysts, it is easy to sell cards to open stores, and once a lease contract expires and a large amount of funds is required to be re-signed, the capital chain is easily broken and can not stand up.
Nowadays, with the development of Internet finance, the O2O model has been introduced to reduce the large cost of stores and equipment. However, due to the high hardware requirements of the industry, this model is struggling.
Many fitness studios have explored crowdfunding and other financing models, and have abandoned the tradition of prepaid card financing. Behind these fitness studios there is often an asset management company that conducts financing operations.
Who can guarantee that the cost of financing will be far lower than the 20% rebate cost of prepaid card sales? The brand leader of a fitness chain believes that the industry is still fundamentally regulated, imitating the operating specifications of real estate pre-sale licenses, and prepaid cards. Set up site conditions, funds, and other hardware conditions when selling, and eliminate any obstacles; paint pie-type marketing, and clean up illegal fitness institutions. Only if the industry is standardized, then the private education can really return to the coach's job. At this time, the specification of the professional qualification certificate is more effective.
A Beijing-based white-collar worker in Beijing spent more than 4,000 yuan in a chain gym and asked a personal trainer. Due to the stringent requirements of the exercise process, the medial meniscus of the right knee was damaged. Even so, private education was still there; encouraged her to continue.
It was originally intended to be more scientific and professional, but it was hurt. There are frequent examples of this kind of personal education that has been counterproductive. However, there is no signing of contracts, no private invoices and other private education professions, and conventions allow consumers to lose their rights. A survey by the reporter found that the chaos in private education is only the tip of the iceberg in the barbarous growth of the entire fitness industry.
Low barriers to non-standard private education disputes
Miss Shanghai citizen Miss Sun had a fitness card at a fitness institute near her home. The 2500 yuan membership fee plus 2,500 yuan included 10 private lessons. But what she did not expect was that her membership card was bound to a stranger's information.
They said that they gave the discounted price. Actually, similar to the singles, I did not get any private teaching contracts and invoices. Ms. Sun said that after going to the 5 private lessons, what was most impressed was not the previously promised slimming and fat-reducing training. Instead, it was privately teaching a lot of marketing and urging her to continue to buy other courses. When she finished, she gave it a try. People exercise and feel completely unprofessional as they claimed before consumption.
There is a large amount of contrast before and after this kind of consumption, but it is difficult to complain about the lack of contracts and invoices. A graduate from the Sports Academy in the private education industry told the reporter that this is a typical marketing strategy. Generally, there are 20 to 30 private education institutions in a body building. Only 2 and 3 people are the top ones. They also become chief marketing staff. Specially experience classes, often under the pretext of not signing contracts, do not invoicing. Once consumers purchase a course, they will change to other coaches. At this time, it is hard to think about rights protection.
The professionalism of private education has also been questioned by the public. The 2015 China Fitness Coach Professional Development Report issued by the State Sport General Administration’s Occupational Skills Identification and Guidance Center stated that in the private education industry, it takes 1 to 3 years; of the new, 52% have a professional background, and the remaining 48% No professional background.
Under normal circumstances, fitness instructors must obtain the "National Fitness Qualification Certificate for Fitness Coaches" issued by the State Sports General Administration's Occupational Skills Appraisal Center. In fact, some fitness instructors told reporters that such an examination is nothing more than a review of the question bank in the textbooks. It can be obtained in as short as seven days, with a high pass rate and a low threshold. General private education can be divided into 40% to 50% for each lesson. It is worth mentioning that a basic salary for private education can be increased from 10,000 to 20,000 yuan monthly.
Walk on the edge of the law; small and miscellaneous institutions account for half
Industry insiders told reporters that private tuition fees are substantial, but if they engage in marketing, they can pull customers. This pumping is even greater, at least 10% of the amount spent.
In the private teaching office of a chain gym in Shanghai, a private education marketing list was prominently displayed, showing the accomplishment of the tasks of more than 10 private education teachers and assessment indicators.
Many of the most up-to-date fitness establishments are those who sell classes, not private schools where classes take place. A private tutor told reporters that this determined the quality of class and consumer experience from the very beginning.
Some private tutors earn hundreds of thousands of bills, while others pick up customers; solo, running their own gym or studio. From textual research to entrepreneurship, it has become the most typical trajectory of private education. ;Even some private teachings secretly introduce the gym's customers to their studios at a lower price. Both sides open up correctly. An industry expert engaged in fitness coaching told reporters.
In some shopping malls, office buildings and even residential buildings, studios with relatively low land costs have become the cradle for fitness companies. In a commercial plaza in the center of Shanghai, the reporter walked into a fitness studio. There were 8 fitness equipment on the 200-square-meter site. No one was exercising. The staff introduced that the private lesson cost a section of 300 yuan. Leading 8 students to participate in a group lesson and claim to be able to formulate a personalized fitness program based on each person’s physical condition. However, the reporter found out from the website of the Shanghai Municipal Bureau of Industry and Commerce that the fitness institution registered as a certain sports culture development company does not include in its scope of business; the fitness service belongs to the scope of operation.
There are so many institutions that can wipe the ball, and some companies that open in the dual-use commercial and residential buildings do not have to register. Once a dispute arises, consumers cannot even find the boss. A fitness chain brand leader told reporters.
In addition, many fitness establishments have also launched dietary conditioning, acupressure, and even TCM health services. The related business and professional qualifications are even lacking.
According to incomplete statistics within the industry, over 20,000 fitness institutions including yoga studios, boxing and other fitness studios have exceeded 20,000. In Shanghai alone, this number has reached 3,500, of which the largest brand; one trillion Wade's own stores only more than 70, walk on the edge of the law; small and miscellaneous institutions occupy half of the country.
From prepaid card to crowdfunding fitness consumption risk
Compared with the above-mentioned studios in the gray zone, some small-scale institutions that sell cards first and then open gyms are more exposed to consumption risks. Industry insiders told reporters that this is almost a unified practice in the industry. The funds obtained from selling cards are used as store startup funds. The difference is that big brands have strong anti-risk capabilities, while small ones are more prone to happen.
In recent years, consumer pre-paid card disputes have continued. Some complaints have been closed, pre-paid cards have been used to make up for the bad; some complaints have been issued and the store has not yet opened. These are all derived from the traditional business model of the fitness industry.
Like some; Pao Lu wealth company and online Internet platform, private education entrepreneurship is not to; run after the road, but only after the discovery of the reality and the expected gap.
In addition to high land-use costs, the rising cost of sales is a surprise to many entrepreneurial personalities. Industry sources told reporters that with the barbaric growth of the industry, the sales team has become fragrant and the asking price has gone up. The rebate has risen from 5% to 10% to 15% to 20%. This also means that the gym has not yet been opened, the sales team has taken away 1/5 of the funds for the sale of cards, and the rest has been used to rent storefronts, decoration and equipment purchases, which is already stretched. Gym membership cards have been sold for the first time in the past year, and have been developed into five years or even ten years. Today, consumer risk is huge.
This model is undoubtedly in; tightrope. In recent years, some small-scale fitness institutions have frequently closed down, and even many large-brand chain stores have closed stores. According to industry analysts, it is easy to sell cards to open stores, and once a lease contract expires and a large amount of funds is required to be re-signed, the capital chain is easily broken and can not stand up.
Nowadays, with the development of Internet finance, the O2O model has been introduced to reduce the large cost of stores and equipment. However, due to the high hardware requirements of the industry, this model is struggling.
Many fitness studios have explored crowdfunding and other financing models, and have abandoned the tradition of prepaid card financing. Behind these fitness studios there is often an asset management company that conducts financing operations.
Who can guarantee that the cost of financing will be far lower than the 20% rebate cost of prepaid card sales? The brand leader of a fitness chain believes that the industry is still fundamentally regulated, imitating the operating specifications of real estate pre-sale licenses, and prepaid cards. Set up site conditions, funds, and other hardware conditions when selling, and eliminate any obstacles; paint pie-type marketing, and clean up illegal fitness institutions. Only if the industry is standardized, then the private education can really return to the coach's job. At this time, the specification of the professional qualification certificate is more effective.
Mobile Flipchart U Stand,Magnetic Whiteboard Sheets For Board,Magnetic Glass Flipchart Easel Board,Magnetic Flipchart Easel Board
Dongguan Aoxing Audio Visual Equipment CO.,Ltd , https://www.aoxing.net