Food packaging future or more "tall"

As one of the supporting activities of the Third Fujian-Taiwan Food Fair, the Fujian-Taiwan Food Packaging Design Matchmaking Association was held recently. Director of Taiwan Packaging Design Association Huang Guozhou; famous brand planner, Wei Xun, founder of Wei Chen Brand Planning Co., Ltd.; general manager of Shanghai Hao Chen Creative Design Co., Ltd. and member of Taiwan Packaging Design Association Li Shujun, respectively, on the future of packaging and packaging in Taiwan. Trends and expression of gift box packaging and other aspects share topics.

Strategic Packaging Design

More prominent product features

According to Huang Guozhou, good products need good packaging ideas.

"Taiwan's companionship design fully considers the feelings of the recipients. The designer pays attention to capturing the consumer's psychology and the company's demands. It is a balance between the two to find a balance between culture and creativity, so that the goods will present a good visual. “Huang Guozhou said that the products and packaging designs of Taiwan’s ceremonial market are very sophisticated. Through creative design, consumers can also understand the stories and positioning behind the products and enjoy an honor while they are buying products.”

Li Shujun also agreed with Huang Guozhou’s point of view. She pointed out that at present, the packaging of the food industry is more similar. It is not easy to distinguish the difference between different brands from the packaging. It is recommended that food companies should carry out strategic designs when carrying out product design. More To highlight its own positioning and characteristics.

Future trends in food packaging

Will be more alternative and more forcing

According to Ke Xiaoyi's case in which Xiao Xiao Pig was listed, food packaging needs to be personalized from the brand level. In addition, the cartoon image is also a popular element in the past two years. In his view, the packaging design process should consider the application of products in different sales channels and consumption scenarios, and develop the personality needs they want for the young consumer mainstream. The future trend of food packaging will be even more special, and it will be more powerful, such as graffiti, hip-hop, and mad dance.

“The company’s product is brown sugar, and the packaging is still relatively simple. The concept of “personalization and cartoon image” has impressed me deeply. I believe products with this concept packaging can attract current and future consumer groups more.” Nanping City Construction Xu Bin, head of the Yang District Tan Gudao Agricultural Technology Co., Ltd., said.

“Packing is like a person wearing clothes and can embody a person's taste and personality. The importance of packaging has grown to an important position in enhancing and highlighting the core spirit and philosophy of the brand.” ,Foma has gone through a 37-year history, the company has been combing product packaging design for more than 30 years, is currently refining the core culture, refining their own brand of "soul", will be displayed through packaging for everyone.