Yue Wangkun, deputy secretary-general of the China Coatings Industry Association, revealed in an interview recently that China’s paint industry relied on institutional innovation, technological innovation, and marketing model innovation to show a strong momentum of development. Various economic indicators have far exceeded national industrial companies and petroleum. The average growth rate of chemical companies.
The major economic indicators continued to climb. According to statistics, in 2001, China's paint industry achieved a total output value of 304.14 billion yuan, an increase of 13.68% from the 26.755 billion yuan in 2000; product sales revenue was 30.228 billion yuan, an increase of 11.20 billion yuan from 27.184 billion yuan in 2000. %; realized profits of 154 million yuan, an increase of 14.94% over the 1.613 billion yuan in 2000. The major economic indicators are much higher than the average speed of development of industrial enterprises and petrochemical enterprises across the country, and the major economic indicators continue to climb. This is the best year in the past 10 years, which shows the strong development momentum of China's paint industry.
From the perspective of total consumption, the apparent consumption of paint in China reached 1.962 million tons in 2001, an increase of 0.93% from 1.948 million tons in 2000. In the case of a slight decrease in the total production volume, the apparent consumption of paint has increased slightly. In 2001, the total import volume was 295,500 tons, an increase of 43.35% compared with 180,900 tons in 2000; its total import volume was 6.159 billion yuan, an increase of 101.50% compared with 2000, and the total import volume increased by nearly half, and the total import volume increased by one. Times are still strong. In 2001, the total export volume was 127,700 tons, an increase of 49.27% ​​compared with 2000; its total export volume was 1.127 billion yuan, which was an increase of 89.50% compared with 2000. From the perspective of indicators, the growth rate of imports and exports is roughly the same. In general, the level of imports and exports of products has increased substantially. The average export price increased from RMB 12,300/ton in 2000 to RMB 15,600/ton in 2001, and the average import price was RMB 16,900/ton in 2000. , rose to 2.37 yuan/ton in 2001.
Under the circumstances that our country is affected by the international economic environment, and the import and export trade has been greatly impacted, the paint industry can have such performance, indicating that the paint market in China is promising.
According to the analysis of the national total coating distribution in 2001, the total output value of paint industry in east China reached 15.751 billion yuan, accounting for 51.37% of the total industry, ranking first; sales revenue was 15.492 billion yuan, accounting for 51.25% of the total industry. Compared with the same period of last year, it rose by 11.76%; total profit amounted to 1.144 billion yuan, accounting for 61.72% of the whole industry, and the increase rate was as high as 31.57%, which was remarkable; the total amount of paint was 81.61 million tons, accounting for 44.61% of the whole industry, compared with the same period of last year. The increase was 5.96%. In the case of half of the output, the other indicators, especially the profit index, were the highest ones.
From the above data, it is not difficult to see that the economic indicators of East China are far ahead, leading the country in half, indicating that the region has become a new growth area for coatings.
In 2001, the total amount of paint in the three major coating production bases was 1,271,400 tons, accounting for 70.01% of the total national coating quantity, and the proportion increased slightly from 69.89% in 2000, but the total amount decreased slightly from 2000. Among them, the total volume in the Pearl River Delta dropped by 7.53%, while that in the surrounding areas in Beijing dropped by 7.77%, while that in the Yangtze River Delta increased by 6.47%.
The three major innovations promote the development of the industry The paint industry has shown great vigor. Yue Wangkun attributed it to institutional innovation, technological innovation, and marketing model innovation and played an active role. According to him, a series of major changes took place in China's paint industry in 2001. The first was institutional innovation, which changed the corporate structure of the paint industry in China. In 2001, many companies conducted capital integration through the combination of capital and industry and asset reorganization under the principle of strong alliances and complementary advantages. The original Guangzhou Guangqi Chemical Industry Co., Ltd., Guangzhou Hongyun Chemical Coatings Co., Ltd., and Guangzhou Solvents The factory and Guangzhou Pearl River Chemical Industry Group Corporation merged and reorganized under the principle of “strong and strong alliances and complementary advantagesâ€. They were transformed from state-owned enterprises into employee-owned shares limited liability companies and became one of the largest paint companies in China with total assets of 580 million yuan. Yuan; Wuhan Shuanghu Coatings Group Co., Ltd. and Linuo Group have completed major asset restructuring. The listed company was renamed as Wuhan Linuo Industrial Co., Ltd., and the related business units that were originally based on paint series products were stripped out and renamed. Wuhan Linuo Shuanghu Paint Co., Ltd.
Many companies in other industries with capital strength have also shifted capital to the paint industry, combined with paint companies, and set up cross-industry group companies, such as the shipping industry, mining industry, and construction industry.
Followed by technological innovation, to a greater extent to meet the increasingly diverse market demand. In the past, the company’s product development mainly relied on the introduction, imitation, and the introduction of talents. Today, it has turned to self-development and the “production, research, and research†development road. One set of scientific research centers have been established one after another, and a batch of new products have emerged. China's paint products have further developed into multi-functional, environmentally-friendly, water-based, and high solids.
Once again, the enterprises with strength and brand advantages in China's paint industry have quietly conducted a marketing model change. Guangdong Shunde paint companies invariably adjusted the original sales chain and set off a "marketing revolution" that shocked the entire paint industry. China Resources, Golden Crown, China, Hongchang, Garbo Li, Red Lion, Ferris, US Tushi and a large number of companies have carried out reforms with their own culture and unique marketing models, and achieved initial results. At the same time, after they were bumped into bids for bidding for the Beijing Olympics last year, they organized a bigger event this year and led the delegation to Beijing to make preparations for the Olympic Games to enter the Olympic Games. Its influence will affect the entire paint industry. In the marketing revolution, one brand store, brand chain store and brand franchise store were established nationwide, adding a new landscape to the fierce paint market.
The major economic indicators continued to climb. According to statistics, in 2001, China's paint industry achieved a total output value of 304.14 billion yuan, an increase of 13.68% from the 26.755 billion yuan in 2000; product sales revenue was 30.228 billion yuan, an increase of 11.20 billion yuan from 27.184 billion yuan in 2000. %; realized profits of 154 million yuan, an increase of 14.94% over the 1.613 billion yuan in 2000. The major economic indicators are much higher than the average speed of development of industrial enterprises and petrochemical enterprises across the country, and the major economic indicators continue to climb. This is the best year in the past 10 years, which shows the strong development momentum of China's paint industry.
From the perspective of total consumption, the apparent consumption of paint in China reached 1.962 million tons in 2001, an increase of 0.93% from 1.948 million tons in 2000. In the case of a slight decrease in the total production volume, the apparent consumption of paint has increased slightly. In 2001, the total import volume was 295,500 tons, an increase of 43.35% compared with 180,900 tons in 2000; its total import volume was 6.159 billion yuan, an increase of 101.50% compared with 2000, and the total import volume increased by nearly half, and the total import volume increased by one. Times are still strong. In 2001, the total export volume was 127,700 tons, an increase of 49.27% ​​compared with 2000; its total export volume was 1.127 billion yuan, which was an increase of 89.50% compared with 2000. From the perspective of indicators, the growth rate of imports and exports is roughly the same. In general, the level of imports and exports of products has increased substantially. The average export price increased from RMB 12,300/ton in 2000 to RMB 15,600/ton in 2001, and the average import price was RMB 16,900/ton in 2000. , rose to 2.37 yuan/ton in 2001.
Under the circumstances that our country is affected by the international economic environment, and the import and export trade has been greatly impacted, the paint industry can have such performance, indicating that the paint market in China is promising.
According to the analysis of the national total coating distribution in 2001, the total output value of paint industry in east China reached 15.751 billion yuan, accounting for 51.37% of the total industry, ranking first; sales revenue was 15.492 billion yuan, accounting for 51.25% of the total industry. Compared with the same period of last year, it rose by 11.76%; total profit amounted to 1.144 billion yuan, accounting for 61.72% of the whole industry, and the increase rate was as high as 31.57%, which was remarkable; the total amount of paint was 81.61 million tons, accounting for 44.61% of the whole industry, compared with the same period of last year. The increase was 5.96%. In the case of half of the output, the other indicators, especially the profit index, were the highest ones.
From the above data, it is not difficult to see that the economic indicators of East China are far ahead, leading the country in half, indicating that the region has become a new growth area for coatings.
In 2001, the total amount of paint in the three major coating production bases was 1,271,400 tons, accounting for 70.01% of the total national coating quantity, and the proportion increased slightly from 69.89% in 2000, but the total amount decreased slightly from 2000. Among them, the total volume in the Pearl River Delta dropped by 7.53%, while that in the surrounding areas in Beijing dropped by 7.77%, while that in the Yangtze River Delta increased by 6.47%.
The three major innovations promote the development of the industry The paint industry has shown great vigor. Yue Wangkun attributed it to institutional innovation, technological innovation, and marketing model innovation and played an active role. According to him, a series of major changes took place in China's paint industry in 2001. The first was institutional innovation, which changed the corporate structure of the paint industry in China. In 2001, many companies conducted capital integration through the combination of capital and industry and asset reorganization under the principle of strong alliances and complementary advantages. The original Guangzhou Guangqi Chemical Industry Co., Ltd., Guangzhou Hongyun Chemical Coatings Co., Ltd., and Guangzhou Solvents The factory and Guangzhou Pearl River Chemical Industry Group Corporation merged and reorganized under the principle of “strong and strong alliances and complementary advantagesâ€. They were transformed from state-owned enterprises into employee-owned shares limited liability companies and became one of the largest paint companies in China with total assets of 580 million yuan. Yuan; Wuhan Shuanghu Coatings Group Co., Ltd. and Linuo Group have completed major asset restructuring. The listed company was renamed as Wuhan Linuo Industrial Co., Ltd., and the related business units that were originally based on paint series products were stripped out and renamed. Wuhan Linuo Shuanghu Paint Co., Ltd.
Many companies in other industries with capital strength have also shifted capital to the paint industry, combined with paint companies, and set up cross-industry group companies, such as the shipping industry, mining industry, and construction industry.
Followed by technological innovation, to a greater extent to meet the increasingly diverse market demand. In the past, the company’s product development mainly relied on the introduction, imitation, and the introduction of talents. Today, it has turned to self-development and the “production, research, and research†development road. One set of scientific research centers have been established one after another, and a batch of new products have emerged. China's paint products have further developed into multi-functional, environmentally-friendly, water-based, and high solids.
Once again, the enterprises with strength and brand advantages in China's paint industry have quietly conducted a marketing model change. Guangdong Shunde paint companies invariably adjusted the original sales chain and set off a "marketing revolution" that shocked the entire paint industry. China Resources, Golden Crown, China, Hongchang, Garbo Li, Red Lion, Ferris, US Tushi and a large number of companies have carried out reforms with their own culture and unique marketing models, and achieved initial results. At the same time, after they were bumped into bids for bidding for the Beijing Olympics last year, they organized a bigger event this year and led the delegation to Beijing to make preparations for the Olympic Games to enter the Olympic Games. Its influence will affect the entire paint industry. In the marketing revolution, one brand store, brand chain store and brand franchise store were established nationwide, adding a new landscape to the fierce paint market.
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