The Luxury Design & Craftsmanship Summit 2018 took place last week in a unique setting in Oporto , and it was made even more special thanks to your support. Happiness is only real when shared, and this event, organized by the Covet Group , proved that ideas still have the power to shape the world. Companies like Topázio, Michelangelo Foundation, Vista Alegre, and Boca do Lobo contributed to an unforgettable experience. Read on to discover the highlights from the summit.
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Over the course of two days, attendees were treated to live demonstrations of various traditional Portuguese arts and crafts, including Filigree, Tiling, Arraiolos, Renda de Bilros, Goldening, Jewelry Craft, Upholstery, and Woodwork. These hands-on experiences created a deep connection between the audience and the artisans, making the event truly unforgettable.
During the first panel, The Value Of Craftsmanship For The Luxury World , we explored how craftsmanship continues to hold immense value in a world dominated by mass production. Industry leaders such as Amândio Pereira (Covet Group), Nicole Segundo (Michelangelo Foundation), Fátima Santos (AORP), LuÃs Onofre, and António Moura shared their insights on the importance of preserving artisanal traditions.
The second panel, Design As A Driving Force For Local Craftsmanship , focused on the evolution of design and interior design, highlighting how these fields have grown from being a branch of architecture into major creative industries. Participants included Fernando Caetano (Open Media), João Branco and Luis Sanchéz (Storytailors), Toni Grilo (Topázio), Alda Tomás (Vista Alegre), Serena Confalonieri, and Francesca Merciari.
The final panel, Luxury Branding: A Behind The Scenes Story , delved into what makes a luxury brand and how to build one. Experts like Mónica Seabra-Mendes (Universidade Católica), Marco Costa (Boca do Lobo), Jorge Martins (RomBoats), Carlos Santos (Carlos Santos Shoes), and Carla Graça (Vista Alegre) provided valuable perspectives. The second edition of the summit will take place in Paris in January 2019 — mark your calendars!
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