Packaging design to innovate the four tricks to master first

[China Packaging Network News] Design is an evolving process that requires continuous learning and adaptation. Designers come from diverse backgrounds, and they must remain open-minded and adaptable. As the industry changes, it's essential for designers to integrate new elements and explore innovative methods in their work.

First, tailor your packaging to your target audience.

Unilever’s AXE product line is a great example of effective packaging design. Targeting young people aged 18 to 35, the packaging uses bold and unconventional visuals to capture attention. The black plastic bottles are designed with a rugged look, making them appealing to this demographic. Their practical design makes it easy to use as a shower gel, similar to how you would apply lubricant—simple and functional.

Second, consider reusable packaging solutions.

The small beverage market is highly competitive, but innovation is still possible. A foreign tea company introduced a unique product: tea mixed with pomegranate juice. What made it stand out was its packaging—a standard glass bottle with a lid and a heat-shrink label. The label clearly instructed customers to remove it and keep the bottle, offering a free glass container without the hassle of recycling. Priced at around $2.79 per bottle, it's a cost-effective option that also promotes sustainability.

Third, utilize double-sided labels for extra information.

If your product is a clear liquid in a transparent bottle, you can take advantage of the back of the label to add more value. While standard product info stays on the front, the back can be used for engaging content like stories, debates, or usage tips. This approach adds more value to the customer without disrupting the visual appeal of the package.

Fourth, make your packaging fun and engaging.

Interesting packaging isn't just for kids. Adults also appreciate creativity and uniqueness. Bright colors, playful shapes, and whimsical designs can be adapted for adult products if done with care and sophistication. The wine industry was one of the first to embrace this trend. You can find bottles with labels featuring animals like penguins, kangaroos, and frogs. Instead of creating a full animal-shaped bottle, simply printing the image on the label can make your product stand out in a crowded market.