China's printing market forecast

Market environment

According to the China Printing and Equipment and Equipment Industry Association, at present, China's per capita annual print consumption is only about 10 US dollars, only 1/20 of Germany, 1/30 of the United States, 1/40 of Japan, compared with the world's per capita print consumption of 56 US dollars There is a big gap between them and the potential for development is huge. With the development of our country’s economy, the improvement of people’s living standards, and the level of education and education, the Chinese print market will usher in even greater development.

Based on the above characteristics and the arrival of the era of digital printing, this paper reads the printing market and makes certain predictions:

1. Traditional prints are impacted

With the advancement of science and technology, electronic media and the Internet have experienced rapid growth, occupying a large part of the market demand, the absolute value of print demand will decline, and all types of printed materials will face the most severe and most significant The technical challenges, but still have a good market prospects and a broad future.

It is understood that the consumption of printed matter in Western Europe and North America accounts for 70% to 80% of the world's total. Among them, paper consumption is an important measure for the growth of the printing industry. The world consumes about 300 million tons of paper every year. Americans consume 300 kilograms of paper every year, Europe is about half of them, and third world countries only have 1 kilogram. China has a population of 1.25 billion. There are only 260 million young people at school. With the increase of disposable income and living standards, the development of social economy, culture and education, the consumption of printed materials will continue to increase. The market is far from reaching its limit.

2. Printing paper products are irreplaceable

Many of the advantages of prints are unmatched and alternative. Among them, long-term preservation is the salient feature of printed materials. Read anywhere, anytime, without adding any new means. Saving newspapers, books, and magazines is generally easier than using a computer. Moreover, from the reading habits of people, reading printed matter is often a sense of enjoyment, and the use of computers is somewhat different.

The function of packaging prints is also irreplaceable. The relevant person in charge of the China Printing and Equipment Equipment Industry Association stated that the printed matter is not only printed books, magazines and newspapers, but also includes packaged printing products, advertisements, samples, brochures, etc. Packaging has the function of protecting products. The more important function is to display information and improve product competitiveness. These functions are unmatched by other means.

3. Personalized printing becomes the new profit point

With the development of the times, more and more companies hope to print at the required quantity anytime, anywhere, instead of mass-printing. This requires the printing companies to seek new printing methods and highlight individualized printing.

The relevant person in charge of the China Printing and Equipment and Equipment Industry Association pointed out that personalized printing is not yet very common in China. Specifically, in the printing process, the printed image or text can be continuously changed according to a preset content and format, so that the first to the last sheet of each print has a different image or text, each print All can be designed and printed for their specific issue. Compared with traditional printing methods, printing only a certain number of prints with the same content at one time has great advantages.

It is understood that personalized printing is mainly used in the business field and people's daily life work, and its market is mainly in the three major areas, namely, the e-commerce market, product personalization services and services for the trading company. With the rise of e-commerce, personalized needs such as brochures, commercials, and conference materials will increase substantially. At the same time, some manufacturers need to create a personalized brochure for certain commodities to provide customers with one-on-one services to establish links between products and customers. This also provides a wide market prospect for personalized printing. In addition, there are many trading companies in Beijing. They often contact different customers and need different advertising, packaging, promotional materials, etc. This will also be a huge market for personalized printing.