Introduction: Columbia Corporation was established in the United States in 1938 and has a history of 64 years. Initially it started with the production of raincoats and rain hats, and subsequently developed various types of outdoor trousers and accessories, including windbreakers, T-shirts, shirts, functional pants, backpacks, shoes and ski suits. Its products are suitable for a variety of outdoor activities such as mountaineering, skiing, hiking, biking, etc., thus becoming the first outdoor brand in the United States. Founded in 1938, the Columbia brand began with the manufacture of raincoats and rain hats. Since then, it has continuously developed diversified products and researched high-tech fabrics. Among them, the exclusive patented fabrics developed by Omni-Tech?, waterproof and breathable fabrics, and Omni. -Dry? (Quick-drying fabric), has passed the strict quality test (Tested Tough), combined with excellent three-dimensional cutting design, Interchange System? three-in-one design, completely meets individual needs, providing the best convenience and flexibility. Today, Columbia's product line has expanded from the original rain gear, raincoats to outdoor jackets, multi-functional pants, T-shirts, shirts, backpacks and outdoor sports shoes and other all-weather outdoor apparel, won the admiration of outdoor enthusiasts, and more By the United States, Japan, Hong Kong and other trendsetters around the world welcomed, Columbia has laid a pioneering outdoor clothing brand status.
Columbia's name originated in the Columbia River in the United States, and was rooted in Oregon in 1938. It often rained, so Columbia used to produce raincoats and rain hats. From 1964 to 1970, Neal, the husband of Gertrude Boyle, now chairman of the board of directors, formally became the leader of the group. However, Neal died of a heart attack in 1970, and Gertrude Boyle, a former housewife, took the lead. Thanks to Gertrude's dedication and determination, Columbia Sportswear, which has reached the end of its desperation, will turn a blind eye and turn to a loss, plus the “unyielding and courageous to challenge†brand development philosophy, and personally endorses Columbia’s advertising image, demonstrating its determination. Tough, indomitable, and bold to challenge the brand's true colors, the public revered that its "Ma Boyle" is not only the mother of three children, but also the mother of Columbia Sportswear. The 79-year-old Ma Boyle has won numerous awards throughout his life. Following the award of "Working Woman" for the top 50 outstanding American women, he was selected as one of the Best Managers by Business Week magazine. She has always been the heart of the public. The most respected Columbia Tough Mother.
In 1982, Columbia pioneered the new concept of Interchange System, and succeeded in creating a multi-functional outdoor jacket that can be replaced with a replacement. This new design concept has not only won recognition from the industry, but has also become a turning point in the Columbia Leap Forward. Nearly all outdoor brands have adopted this design.
In 1984, Columbia set a record of US$ 12.9 million in turnover. In the same year, Gertrude Boyle, Chairman of the Board of Directors, began to serve as the product spokesperson. In 1989, Columbia became the first outdoor brand to lead the United States. In 1993, Columbia set a record of buying and selling more than 1 million Bugaboo Parka? multi-purpose outdoor jackets!
From 1991 to 2003, Columbia developed a waterproof, windproof and breathable patented fabric Omni-Tech®, and thus Omni-Tech® became the world's second largest amount of breathable waterproof fabric. Columbia's business continued to expand and was listed on the Nasdaq in 1998. So far it has exceeded turnover of 774 million U.S. dollars, and its users have spread all over the world.
In the future, Columbia will continue to create a series of “Quality Exceedances†with patented waterproof fabric Omni-TechTM, Omni-Dry® quick-drying fabrics, and unique designs such as full-motion sleeves and three-in-one Interchange SystemTM. Test the outdoor product.
With a history of 63 years, Columbia has been leading all-weather fashion apparel for outdoor sports in the United States. In the spring and summer of 2003, the Omni-Dry? Quick-drying high-tech patented fabric originally created by the Columbia brand was specially developed for outdoor enthusiasts in spring and summer. Introduced the main product GRT all-weather series of quick-drying clothes, high quality, comfortable cutting, stylish design, patented Omni-Dry? Quick dry fabric combination, so that the wearer in the outdoors to keep comfortable and dry.
The difference between Columbia's high quality and other brands lies in its unique fabric details. Omni-Dry? is a proprietary patent developed by Columbia in 1991. It is a moisture-wicking technology and fast-drying material surface. Its main function is The sweat discharged from the body movement is quickly absorbed, and then the moisture is brought to the surface of the cloth to evaporate, keeping the wearer cool and comfortable. The 100% cotton fabric has a water absorption of 33mm, while the Omni-Dry® can be as high as 108mm, which is 3 times that of the pure cotton fabric. The evaporation rate of 100% cotton requires 204 minutes to evaporate moisture, while the Omni- Dry only takes 123 minutes and the volatilization rate is 2 times faster. Its outstanding quality is completely aimed at and meets the requirements of spring and summer outdoor all-weather sports. The above advantages are incomparable with other fabrics of the same type, and it only applies to Columbia brand products. in. During the same period, Columbia also exclusively developed Omni-Tech® (a windproof, waterproof, breathable fabric) that has become the world's second largest windproof waterproof breathable material relative to Gore-Tex®. It is mainly used in Columbia outdoor rainwear and under aggressive natural clothing. Coupled with other series of patented technologies (3 in 1 Interchange System? / Radial Sleeve? / Radial Venting System?) humanized cutting design, so Columbia to wear high comfort, high-tech quality, reasonable prices in the global Outdoor Sportswear market Absolute advantage over other brands.
The GRT series "Gear Rugged Trekking, Traveling and Training" is specially designed for the various challenging and challenging outdoor sports and activities. It has designed and launched the Columbia outdoor sportswear series including patented moisture-absorbing and quick-drying fabrics, including tops and pants. , Footwear. In GRT series outdoor sportswear, there are 80% polyester nylon and 15% synthetic fiber and other synthetic Omni-Dry® fabrics plus 100% cotton fabric, so that the sweat generated during exercise is quickly absorbed by the fabric and then passed through the surface of the fabric. Is volatilized in time, that is, keep warm and keep the athlete dry and comfortable. With the lightness and comfort of the fabric, with the three-dimensional cut (knee) of the joints, all-round activities, elastic materials to enhance the flexibility of activities; some products in the unique sun protection, wear-resistant and not damaged, Zip-off zipper split a garment Two wear and other functions, humanized comprehensive design and high-tech fabric combination, for outdoor enthusiasts around the world brought outdoor sports all-weather enjoyment and Columbia quality beyond experience.
GRT series outdoor sports all-season clothing series (including blouses, pants, shoes) in the style and color matching, combined with global fashion trends, not only overtime style enough IN type enough, pay attention to details and practical practical features two and one, and the color is mostly Earth Color (like black, army green, green duck, gray, apricot, khaki, purple, blue, red, green, plaid, etc.) is a neutral fashion classic, making the Columbia winds comparable to Japan, South Korea, Hong Kong and the rest of the world. Relying on trendsetters from all over the world, it has become a popular Street Fashion clothing brand. Combining the trend and practicality into one, it greatly enhances the wearing aspect of Columbia costumes. Many functions are not only suitable for various outdoor sports. For various sports features, GRT’s outdoor sports series such as rock climbing, mountaineering, and skiing are also launched. Cycling, fishing, and other outdoor sports apparel products, as well as casual wear in the usual urban life, are the best choice for Casual Mix and Match. No wonder that Columbia can impact the United States, the Japanese street culture, and quickly become the new darling of young people's fashion casual clothes. Although GRT series Omni-Dry? exclusive patent and other series of high-tech applications, but its price is contrary to other outdoor brands High-tech fabric more economical, can purchase high-quality products at a more affordable price, absolutely In line with the current economic interests of domestic consumers are most concerned about, this is Columbia highlights the supreme success of other brands.
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