At Vaux's SD doll production workshop and showroom in Kyoto, people used to call it the "Angel House." Every weekend, the Angel House offers a limited edition of 100 tickets for SD dolls to visit.
"SD Doll" is a custom doll that combines the characteristics of a doll and a statue. The average height of each SD doll is 60 cm. Unlike famous dolls such as Barbie dolls, every part of the body of the SD doll can be replaced, up to the head and limbs, as small as the eyes, eyelashes, and even the face and skin color. The purchaser can choose and match at will. In addition, Vaux offers thousands of garments, including kimonos and wedding gowns, as well as special accessories and cosmetics for SD dolls.
Of course, in this way, the cost of SD dolls is not low, the average price of each SD doll is 60,000 yen, about 4,000 yuan. The price of some fine accessories for SD dolls is even comparable to real jewelry. Although the price is not cheap, but because of the limited release and unique creativity, SD dolls have caused a rush to buy among young and middle-aged women in Japan and South Korea. Some SD doll fans even don't hesitate to make a fortune.
SD doll fan 20 years old: I like the SD doll because she is customized, I can also wear her favorite clothes.
SD doll fans 34 years old: We regard these SD dolls as their daughters, in fact they are our family.
To put it bluntly, the SD doll can come out, and there is a romantic story behind it. At that time, the famous stylist of Vaux, Zhaozuo, elaborated a doll to celebrate his wife's birthday. After seeing the owner of Vaux, he came up with the idea of ​​launching a custom doll.
In the past few years, SD dolls have successfully filled the market gap and created high profits for Vaux. However, in the sales process, Vaux refused to use the word "sell". The president of Vaux said that the SD doll is not just a business concept, she also represents a life philosophy.
Under the weight of work and life, more and more people are involved in the torrent of life, and gradually lose themselves. Vaux hopes that in the process of getting along with the SD doll, customers can rediscover themselves and release themselves to live happily.
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