The most common furniture packages include "bedroom furniture package", "living room furniture package", "restaurant furniture package" and so on. The main feature of this type of package is the number of pieces of furniture in the package, usually five. For example, a five-piece set of bedroom furniture recently introduced by a certain furniture, consumers can choose one bed, two bedside tables, two sets of wardrobes for five pieces, or two beds, two bedside tables, a set of wardrobes. A total of five pieces... As long as the furniture contained in the package is made up of five pieces, you can enjoy a 50% discount. In the spring, the number of netizens who began to prepare for decoration gradually increased. Furniture sales ushered in the traditional peak season. Many furniture brands promoted in the form of “furniture packagesâ€, and the attractive margins made many consumers feel at ease. However, behind the "furniture package" is hidden, and consumers finally found that many "furniture packages" are actually "set you do not discuss", consumers do not buy back something that is not practical, or simply do not enjoy the real offer .
Although the discount is "to force", the "package" is not necessarily delicious.
According to industry insiders, after the end of the renovation season, the owners of renovations will increase after the spring, furniture will also usher in the peak season of sales, is the most demanding rigid demand, so businesses are "to force" promotions, all kinds of can attract owners Promotional gimmicks are widely used.
In the boom of various furniture discounts, the most popular is the "package". For example, a bedroom furniture package, you can buy a five-piece bedroom with an original price of about 15,000 yuan, including a double bed worth 5,200 yuan, a set of four-door wardrobe worth 6,115 yuan, two worth 590 yuan. The bedside table and a TV cabinet worth 2,280 yuan were calculated, which is equivalent to a 50% discount on all products. If you don't "eat" the dishes specified by the merchant, but you can match them yourself, you can't enjoy the discount of 50% or 80%. Comparing the two, such a "furniture package" is hard to keep consumers tempted, especially when some brand furniture also introduces similar furniture packages. However, the "package" is not necessarily delicious. In many cases, this "package" is not so "good".
Trap one: no need to hold
The most common furniture packages include "bedroom furniture package", "living room furniture package", "restaurant furniture package" and so on. The main feature of this type of package is the number of pieces of furniture in the package, usually five. Buying such a package series can generally be more expensive than buying a piece of furniture, and the price is naturally lower.
It seems that such a package "packages" the furniture needed in the bedroom to the lowest price, but some netizens are quite worried. The size of a bedroom of a certain friend, Ms. Qin, is not particularly large. It is basically crowded with a bed. Then, put a bedside table and a chest of drawers almost full, can not put down the wardrobe, and, when the decoration is also specifically made a cloakroom, the bedroom does not need a wardrobe. However, if you buy a double bed, the price is 5200 yuan, the price of two bedside tables is 1180 yuan, plus a cabinet of 2,000 yuan worth of pieces of goods, the total is also more than 8,000 yuan, even if you discount a cheaper One thousand eight hundred dollars, not as much as 8,000 yuan to buy "five sets of bedroom furniture" value. It’s just that the wardrobe in the package has no place to put it. When the offer "package" and its own needs to have discrepancies, do you want to be cheap?
In this regard, some insiders pointed out that such low-cost winning packages are common, such as "14299 yuan can be purchased in 19", etc., such low-priced packages to win by volume, on the one hand to attract consumers in quantity. On the other hand, the cost is increased by the large amount of output, that is to say, the low cost brought by standardization and large output is the core of such packages, and the number of products in the prescribed package is the means to achieve mass production, which is why The reason why the package is lower than the single purchase discount.
Of course, for consumers, it is a good thing to spend less money to buy more things. However, the limited space in the home may not be able to put every piece of furniture. If it is bought, it is not only useless, but also takes up the place. It is cheap to be cautious. Just like Ms. Qin, she finally decided to give up the “packageâ€. She said: “I always feel that if I spend more than 1,000 yuan, I can buy a big wardrobe that would have sold more than 6,000 yuan, but if I think about it, I don’t need it. In fact, it is a waste. It is better to save 1,000 yuan directly."
Trap two: one piece is split into two pieces for sale
Some "furniture packages" are in the form of a designated style. There are two specific situations. One is to combine a portion of the A product with a portion of the B product to form a package. Take the furniture package introduced by a piece of furniture as an example. The package specifies a bedside model of another model and a bed frame of another model with a designated bedside table. In addition, the plates used in the “furniture package†are made in China, so the furniture The color is also limited. For this kind of "furniture package", Ms. Wang said that her biggest doubt is why she should re-assemble different packages into different packages. The brand sales staff said that the "furniture package" is selling "cheap", so the furniture will certainly not use imported plates, and the color of the domestic plates is relatively simple, so the color of the furniture is very limited; as for why the furniture is different The different parts are combined, mainly for the sake of cheapness, because different styles of furniture, the amount of sheet, the amount of parts, the design cost and the labor cost are different. Simply put, the bed frame with the same plate and the box without the box The bed frame of the body is still different in cost. Therefore, consumers who purchase such packages have to give up the function of furniture products.
In another case, a product is split into two parts for sale, which is a combination package. In fact, it is originally a product. For example, a dressing table was split into a dressing table and a vanity mirror, and the number of packages became two.
Trap 3: The main product is arbitrarily selected, and the product does not have to pick
Some brands that specialize in certain types of furniture will match the furniture they sell with those that they do not sell, and combine them into a "furniture package" for sale. For example, the sofa brand launched the "furniture package", consumers can choose any of its sofas and coffee tables, but the dinette and cabinet with it is the only one, there is no choice.
In this regard, the brand sales staff said that because the brand franchise sofa, other furniture is only used as a combination, so the selectivity is relatively low. However, because of this, the matching furniture provided by the brand is more inclusive in style and style, and it is easier to match other furniture and interior decoration purchased by consumers, but since there is only one or only a few models, Size is the biggest problem. Consumers are advised to pay more attention to whether the matching furniture meets the layout requirements of the home.
One of the issues to be aware of in this type of package is that there is no fixed number of packages. Since the main product can be arbitrarily selected, the actual price of the package is not fixed, depending on the choice of the consumer, and the advertisement is often the lowest price, when the consumer selects other products, Whether the price is discounted or how many discounts are made is very vague.
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