Rosewood furniture value-added repo is not reliable, only a shot for promotion

Only the tree species in the regulation can be purchased. The value-added repurchase is only 30% in three years. The repurchase time and product status are strict. Last Thursday, Guangsha Times made a special report on the General Technical Conditions for Redwood Furniture (GB28010-2011), which was officially released on August 1, 2012. In the report, the paper elaborated on how to make the sales of mahogany furniture more rigorous, how to ease the price confusion and the market regulation after the implementation of the new standard.

After seeing the above report, Mr. Cheng found the "Guangxia Times" and raised a big concern when he purchased the mahogany furniture in the near future. Is it worthwhile to purchase the mahogany furniture that promises "value-added repurchase"?

Originally, Mr. Cheng, who wanted to buy mahogany furniture for the new house, recently took a fancy to a set of “aircraft mahogany” products. In addition to the furniture itself, the brand’s “sell while enjoying money” and “three years later, the original price was 130%. The slogan of "purchasing" also made Mr. Cheng very tempted. However, Mr. Cheng suggested that the new national standard for mahogany furniture does not seem to impose mandatory requirements or regulations on the issue of “recycling”. Therefore, he is worried that the so-called “value-added repurchase” of the merchants is tricky. With Mr. Cheng’s question, “Guangsha Times” visited the airport’s Hongmu Jimei store last weekend, hoping to find out the answer.

【on site】

Three mandatory requirements to "bind" consumers

Last weekend, with the question of whether the “value-added repurchase” of mahogany furniture proposed by Mr. Cheng was a bit tricky, “Guangxia Times” visited the storehouse of Hongmu in the South Fourth Ring Jimei home. During the visit, the author learned from the shopping guide of the store that “the value-added repurchase of mahogany furniture” is a temporary activity of the aviation tube mahogany recently, starting on August 1 and ending on October 31, not a permanent activity.

In addition, the shopping guide also said that if you want to participate in this event, and want to successfully "repurchase" in the future, consumers must at least meet the three requirements of the aviation management mahogany - the tree species purchased, the recycling price and time, and the product status. . In this regard, a mahogany industry expert who asked not to be named bluntly said that such a complicated request "bound" consumers and let them lose their autonomy; secondly, "difficult" consumers, increased their purchase Difficulty.

Only the mahogany furniture that purchases the five tree species within the regulations will be eligible for “repurchase”.

“Not all in-store products are involved in the repurchase. Currently there are only five species involved.” In response to the author’s questions about the scope of the repurchased product, the salesperson of the aviation management mahogany gave the above answers. After careful questioning, the shopping guide said that only the purchase of mahogany furniture of five species, namely, Sian rosewood (Lao red rosewood), Hainan huanghuali, Vietnamese huanghuali, Dayetan and Xiaoyetan, is eligible to participate in this “value added”. Repurchase activities.

Only the five tree species requested by the business can participate in the event. What is the reason? To this end, the author went into the Beijing Liedhong Classical Furniture Store opposite the redwood of the navigation tube to conduct a side-by-side inquiry. The person in charge of the store told the author that the recycling of mahogany manufacturers is usually more interested in “mainstream tree species” and “well-known tree species”. Prepare for resale. Compared with the mahogany furniture made of other tree species, the product made of Sian rosewood (Lao red rosewood), Hainan huanghuali, Vietnamese huanghuali, Dayetan and Xiaoyetan has a large appreciation space and a fast appreciation rate. Trading is also easier. "Recycling only the goods that are sold well", it can be seen that before the merchants proposed "value-added recycling", the mind had already set a "small abacus".

"Value-added repurchase" increased by only 30% in three years

Experts say "some tree species can rise by more than 30% a year"

In addition to the range of trees involved in the “repo”, Mr. Cheng is also worried about the repurchase price. According to the author's understanding in the aviation tube mahogany store, "three years later, 130% repurchase at the original price" is the repurchase price promised by the brand.

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