Challenge the Australian label market

(1) Three times the distance: a relatively independent market environment

In Australia, people usually travel for hours to reach their destination. The title is inspired by the “triple distance” from a circle of water that surrounds Australia. It is this water that separates Australia from other major continental sections, making it easier for Australian residents to go wherever they go. long distance.

Although many Western developed countries have experienced different degrees of economic recession, Australia has not been affected since the economic downturn in 1989, and most Australians can still maintain a high standard of living. In fact, it is precisely these waters protected by Australia was not threatened import label printing products. Australian label buyers prefer label processing companies that offer high quality products, smart design and fast service, and as such, buyers usually place orders at the last minute. If domestic label orders are purchased overseas, on the one hand, it is necessary to increase transportation costs. On the other hand, it is also the most important thing, that is, it will delay time. As a result, domestic purchases of label orders largely protect Australia from the “import” label.

However, on the one hand, with the continuous advancement of communication and transportation methods, the world has become smaller and smaller. The distance is no longer an obstacle to overseas procurement, and it is no longer as strong as protecting the survival and development of domestic enterprises. The label order overseas procurement business has been further developed; on the other hand, multinational companies have begun to enter the Australian label industry, which has also brought certain challenges to the development of local enterprises.

(2) Huge changes: closely related wine exports

As we all know, Australia's crops grow well, have a vast territory and advanced production methods. It is one of the most developed regions in the world, and Australian wines are now among the best in the world.

Looking back at the label industry over the years, the most incredible is the change in the market. It is also clear that when Australian wines begin to gain a foothold in the international market, the annual order for wine labels will increase by 15% to 22%, and wine label printing companies are constantly improving. Some companies arrange a piece of equipment dedicated to printing a brand's wine label, and in order to meet the export needs, some companies have a special printing machine that prints the same wine 24 hours a day, 7 days a week. Standard.

Wine exports have driven related industries such as glass products, self-adhesive products production and transportation, but recently people have begun to consider Australia's "triple distance" - if it can be transported in containers such as plastic cans, greatly reducing The cost of transportation, why should we ship glass bottles of wine overseas? Today, wine exports are transported in containers of plastic cans. The self-adhesive industry and the industries associated with this industry chain have all been hit hard. All bottling and label printing has been transferred from Australia to export destination countries. It is.

(3) Transformation and upgrading

Fortunately, the Australian wine industry has a group of highly skilled designers and highly recognized label processing companies and merchants, so it can still produce labels that many other countries cannot produce, but I don't know how long this will last. Although every Australian consumes a considerable amount of wine per year on average, this is a blow to the domestic market compared to the recent blow to the overseas transfer of wine label printing due to changes in the wine export transportation model. Greatly reduced, so the competition is fierce.

Changes in the Australian label industry have led many label processing companies to look at themselves and consider how they should introduce better production methods and increase productivity. It's a good idea to double your productivity and achieve greater efficiency through device upgrades. In recent years, waste has been significantly reduced by the introduction of short paper web label printing equipment introduced by label printing equipment manufacturers. A device manufacturer even found a way to use most of the coils when replacing the coils, reducing the waste of materials when changing the coils from 100 meters to 1 meter.

It is important to know that in order to meet the demand for high-quality printing, most of the high-end label printing equipment in Australia is a combination printing machine. It is not unusual to have flexo, screen printing and hot stamping units. With these modern technologies, it is no wonder that printing companies hope To upgrade, imagine that when printing a repetitive job, pressing a button on the press will reset the press in this order in just a few seconds, including embossing parameters, die-cut registration, and so on. This is what the Australian label printing industry is living today. Digital printing is just getting started in Australia, and the specific application and development of the label industry in Australia remains to be seen.