For different readerships, each newspaper should present a typographic style with a unique temperament and personality, or be passionate and passionate, or old-fashioned, or graceful, or elegant.
In a narrow sense, the most direct manifestation of visual recognition is layout. To create a relatively fixed layout style, we must pay attention to reflect the personality of this newspaper. These features can be reflected in layout from the use of colors, columns, pictures and the use of shading, lines and other aspects.
- Use color. Because of their different positioning, there is a lot of emphasis on color selection. Such as “Chutian Metropolis Daily†and “Wuhan Evening Newsâ€, etc., pay attention to the use of their own proprietary colors, carefully select the colors of several comparative studies as the basic colors, and then use the colors as the axis to use the relevant colors when they are finished. . The result of this is that the color of this newspaper is very particular, rich and not rigid. If a newspaper does not have its own fixed color, and it is not able to grasp the rules of color well, the layout becomes a waste of color. Therefore, the use of color in newspapers can not be arbitrary, and the uniform use of newspapers is crucial for the visual identification of a newspaper and the upgrading of newspapers.
--Columns. The division of newspapers is very different depending on the positioning of newspapers. If it is a news type comprehensive newspaper, its layout design must have a strong visual impact in order to attract the audience. The relatively fixed column format is conducive to the formation of the newspaper's overall layout style, giving readers a stable and consistent impression.
--image. First, the shooting of pictures must have individualized features. This requires photojournalists to have a fixed tactic or have their own unique skills when shooting, so people can know who they are without looking at the pictures. The second is that the selection and use of pictures should conform to the overall style of the newspaper. With the exception of special ideas, how many pictures should be used in each edition should be organized and placed in the picture rather than being randomly stacked.
- Shading, lines. Relative to the picture, the use of shading and lines has been relatively low in the past, many people feel that, in the layout, shading, lines can be used freely, where the text is loose, you can add shading or line , totally unaware of their balance in the overall structure of the layout. In fact, the effect of shading and lines on the layout can sometimes be decisive. The shading's shape, depth, quantity, etc. should not be arbitrary, but should be reasonably stipulated according to the visual identity of the newspaper, and be implemented in the process of version or edition.
--title. For the overall visual planning of the newspaper, the production of the title is crucial. In each edition, the headline, especially the headline headline, is as eye-catching as the eyes of the layout. In general, the removal of too many modifications, simple and clear, at a glance is the trend and direction of the title production, which is one of the most prominent features of Western newspapers. This title is also more labor-saving and conducive to the formation of the overall style.
-- Fonts. Most newspapers now realize that the use of fixed fonts is important to the layout. Generally speaking, there is a uniform provision for the use of the title font, but it is also critical whether the fixed font has personality or whether it is different from the similar newspapers. There is a trend of tabloid headlines using bold characters, and large newspaper headlines using fine fonts. If you can break this unwritten rule, you may be able to achieve its unexpected results, so that the layout of the reader's mind left a deep impression.
- "Leave white." Some people call "white space" the "fourth element" of the layout. However, compared with other elements of the newspaper layout, "white space" is the most unappreciated. Many editors can't accept "white space" and think that "white space" will make the layout empty. In actual fact, the layout of the newspaper is, from a certain point of view, just like calligraphy and painting. It is also a work of art. It should have a sense of rhythm and rhythm, and it needs to have a degree of relaxation. All of these can be achieved through "white space." Appropriate personality characteristics of "white space" can become a newspaper format brand, it is easy to form their own style on the layout.
In a narrow sense, the most direct manifestation of visual recognition is layout. To create a relatively fixed layout style, we must pay attention to reflect the personality of this newspaper. These features can be reflected in layout from the use of colors, columns, pictures and the use of shading, lines and other aspects.
- Use color. Because of their different positioning, there is a lot of emphasis on color selection. Such as “Chutian Metropolis Daily†and “Wuhan Evening Newsâ€, etc., pay attention to the use of their own proprietary colors, carefully select the colors of several comparative studies as the basic colors, and then use the colors as the axis to use the relevant colors when they are finished. . The result of this is that the color of this newspaper is very particular, rich and not rigid. If a newspaper does not have its own fixed color, and it is not able to grasp the rules of color well, the layout becomes a waste of color. Therefore, the use of color in newspapers can not be arbitrary, and the uniform use of newspapers is crucial for the visual identification of a newspaper and the upgrading of newspapers.
--Columns. The division of newspapers is very different depending on the positioning of newspapers. If it is a news type comprehensive newspaper, its layout design must have a strong visual impact in order to attract the audience. The relatively fixed column format is conducive to the formation of the newspaper's overall layout style, giving readers a stable and consistent impression.
--image. First, the shooting of pictures must have individualized features. This requires photojournalists to have a fixed tactic or have their own unique skills when shooting, so people can know who they are without looking at the pictures. The second is that the selection and use of pictures should conform to the overall style of the newspaper. With the exception of special ideas, how many pictures should be used in each edition should be organized and placed in the picture rather than being randomly stacked.
- Shading, lines. Relative to the picture, the use of shading and lines has been relatively low in the past, many people feel that, in the layout, shading, lines can be used freely, where the text is loose, you can add shading or line , totally unaware of their balance in the overall structure of the layout. In fact, the effect of shading and lines on the layout can sometimes be decisive. The shading's shape, depth, quantity, etc. should not be arbitrary, but should be reasonably stipulated according to the visual identity of the newspaper, and be implemented in the process of version or edition.
--title. For the overall visual planning of the newspaper, the production of the title is crucial. In each edition, the headline, especially the headline headline, is as eye-catching as the eyes of the layout. In general, the removal of too many modifications, simple and clear, at a glance is the trend and direction of the title production, which is one of the most prominent features of Western newspapers. This title is also more labor-saving and conducive to the formation of the overall style.
-- Fonts. Most newspapers now realize that the use of fixed fonts is important to the layout. Generally speaking, there is a uniform provision for the use of the title font, but it is also critical whether the fixed font has personality or whether it is different from the similar newspapers. There is a trend of tabloid headlines using bold characters, and large newspaper headlines using fine fonts. If you can break this unwritten rule, you may be able to achieve its unexpected results, so that the layout of the reader's mind left a deep impression.
- "Leave white." Some people call "white space" the "fourth element" of the layout. However, compared with other elements of the newspaper layout, "white space" is the most unappreciated. Many editors can't accept "white space" and think that "white space" will make the layout empty. In actual fact, the layout of the newspaper is, from a certain point of view, just like calligraphy and painting. It is also a work of art. It should have a sense of rhythm and rhythm, and it needs to have a degree of relaxation. All of these can be achieved through "white space." Appropriate personality characteristics of "white space" can become a newspaper format brand, it is easy to form their own style on the layout.
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