How to use ergonomics in packaging design

Ergonomics is based on human physical, physiological and psychological requirements, as well as environmental, safety and other objective factors, to design various tools, machines, equipment, and its operating methods and working conditions, to ensure that people are comfortable when in use The most advanced, convenient and hard-working special science that is simple, rapid, accurate, safe, and effective

The application of ergonomics in packaging design is based on human research. Special consideration is given to people's psychology, physiology, movement, feelings and other factors. At the same time, it also involves mechanics, aesthetics, optics, environmental science and other disciplines, providing packaging design Scientific basis. It marks the establishment of a new design concept. Facts have proved that packaging design suitable for people's production, handling, storage, sales and other functions is a successful packaging design. According to ergonomics, the packaging design can bring significant social and economic benefits to the company. Ergonomics in the packaging design mainly has the following aspects:

î—¥ (1) The package should meet the psychological requirements of the person

According to the psychology point of view, the different shapes of objects can make people feel differently psychologically, such as squares with dignity, √2 rectangles with luxurious feelings, √3 rectangles with light feelings, golden section rectangles with steadiness, etc. . Unreasonable styling will give people a feeling of boringness and crisis. When a customer selects a product, the first thing that comes into view is the shape. Therefore, the shape must meet the psychological requirements of the average person and suit the common aesthetic sense of a certain target consumer group. 

(2) The packaging structure should be easy to use.
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î—¥ î—¥ manpower is the main part of the contact packaging, how to feel, whether the opening of the package is convenient, whether it is easy to re-packaging, whether it is easy to carry and so on, which is a matter of great concern to consumers. The packaging design should try to make people feel comfortable, have many packaging functions, small size, and high utility.

(3) Packaging colors should give people a sense of beauty

î—¥ Color is the main content of packaging and decoration. Color can produce specific irritating signals to people's psychology and physiology and produce corresponding emotional reactions. The specific connection between color and emotion is formed on the long-term aesthetic basis. Such as yellow to give people carefree, blue to give people calm, red to give people an active and so on. The rational application of color makes people from the perception to the image, the environment to the space to make contact and association, giving people emotional satisfaction and visual pleasure. However, the perception of color varies according to the country, nationality, etc.: If it is black, it is popular in Japan, but in India and Singapore it is a cold encounter. For export products, special attention should be paid to the correct choice of colors.

(4) The weight and volume of the package should be easy to handle

î—¥ In the circulation of goods, the loading and unloading of goods cannot be separated from manpower. Practice has proved that when people are continuously loading and unloading, the weight of the package is 40% of the human body weight, the best effect, generally 20kg is appropriate. In addition, the volume of the package should be easy to operate, and the proper physiology of the shoulders and bends must be considered. For large packages, the weight and volume of each piece should also be adapted to the requirements of the corresponding loading and unloading machinery.