Mineral water drink Apollinaris is more than 150 years charm (1)


In 1852 German Kreuzberg bought a vineyard in 15 TAER (German's old currency unit) in a bid. However, the long-term prospects are not long. Due to the acidic soil, the output has sharply decreased. The desire to start wine making was dashed in the blink of an eye, but it was amazing. He wanted to find out the reasons for the lack of income. When he dig the ground, he found 50 feet of high-quality mineral water. He named it Saint Apollinaris and it has been circulating so far. At present, the company's daily production capacity reaches 1 million bottles. In addition to the traditional mineral water products, the company's products also involve spring-based fruit juice drinks.

The company's LOGO is now also a very simple red triangle. However, at that time, the company did not invite any advertising or design companies to carry out design and development, but rather absorbed more or less from British products. In the United Kingdom in 1892, if a product is very good, it will be marked with a red triangle. So the company also posted a license mark to prove the quality of the product until today it has become a symbol of the company. At APOLLINARIS, the red triangle not only represents quality but also represents a success

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