Italy launches talkative wine logo

Italy is one of the largest wine producing and consuming countries in the world. In the ever-changing science and technology today, simply judging from the traditional sticker labels to judge the quality of the wine quality and authenticity is not enough. A special "talking wine trademark" to be introduced in Italy this fall will help people avoid entering the consumer misunderstanding.

According to media reports here, the invention of "talking wine trademarks" is an innovative technology that Italian wine companies have adopted to combat counterfeit and inferior products. The Italian wine bottle label manufacturing company Modograff owns the patent and operating right of this special trademark technology. The company has designed trademarks for many of the world's top wine producers.

Barrontini, the head of the company, told the press recently that the new special trademark has caused great interest among many well-known wine producers. The difference between this new type of trademark and the traditional one is that people can understand the situation of the wine through a reader that is shaped like a CD player and then buy products according to their own needs. This special trademark will introduce people to the history of wine, its production methods, the origin of the grapes that make wine, and even to consumers on how to better taste and identify quality wines.

Barontini said that this “talking trademark” can personalize the trademark content according to the different needs of wine producers and provide shopping guide information suitable for different manufacturers. He emphasized that what is important is that in addition to providing useful information to consumers, the use of this special trademark also provides strong support for wine manufacturers in counterfeiting because the special trademark is difficult to imitate due to its high technical content. .

Source: Daily Economic News

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