As we all know, 3D printing has a unique advantage when it comes to producing personalized and low-volume items. Recently, the renowned luxury brand Dior leveraged this technology to create a striking set of virtual reality (VR) headsets called "Dior Eyes." These devices are not just functional—they’re a blend of high fashion and cutting-edge innovation.
The launch of "Dior Eyes" wasn’t aimed at retail sales but rather as part of a special public relations event. During the event, selected guests were given the chance to experience what’s happening behind the scenes of a Dior fashion show. From designers moving around the venue to makeup artists applying looks on fast-moving models, and even glimpses of famous celebrities popping in and out, the backstage world is as dynamic and glamorous as the runway itself.
This isn’t the first time a luxury brand has experimented with VR. For example, Yves Saint Laurent Beauty once used Google Glass at a Bloomingdale’s store in New York, allowing makeup artists to record the entire process—from initial consultations to step-by-step instructions—and send the videos to customers via email. It was a smart way to enhance customer engagement and offer a more immersive experience.
The "Dior Eyes" headset was designed and 3D printed by DigitasLBI Labs, a French 3D printing company. With a pixel density of 515 ppi (comparable to a Samsung Galaxy Note 4), a 100-degree field of view, built-in audio, and a sleek black design, the headset delivers an immersive and stylish experience. The front of the device features a bold Dior logo, emphasizing its prestigious heritage.
Although the "Dior Eyes" is not for sale, it showcases how technology and fashion can merge to create unforgettable experiences. Dior, founded in Paris in 1946 by Christian Dior, has long been known for its elegant, luxurious designs that balance innovation with timeless sophistication. Over the decades, the brand has expanded into various fields, including fashion, Accessories, perfumes, cosmetics, and more, always maintaining its signature style and energy.
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