As the Mid-Autumn Festival approaches, the home furnishings market is seeing increased activity. This year, with both the Mid-Autumn Festival and National Day coming up, many merchants have announced that promotional offers will extend through National Day. However, the home furnishing market appears to be relatively quiet compared to previous years. For more information, visit Yinglun Huazhuang Furniture at http://ylhz.cnjiaju.com/Share.
Recently, I visited some of the major furniture markets in Zibo City to get a sense of the current trends. One noticeable thing is that the solid wood furniture sector hasn't seen much change. "We still prefer solid wood because it's durable and safe. Our older generation doesn't like flashy colors or excessive decorations. The style at home remains quite traditional," said Mr. Yang, a 50-year-old customer who is currently looking to move into a larger home. I observed that most customers choosing solid wood furniture are in this age group. The promotional activities around solid wood furniture are limited, as the prices are already high, so discounts don’t make a big difference. In the end, Mr. Yang opted for a sofa that combines fabric and solid wood elements, priced over 10,000 yuan.
Many customers also mentioned that their choice of solid wood furniture is based on safety, environmental friendliness, and overall quality.
On the other hand, fabric furniture seems to be more popular among younger consumers. The discounts and promotions offered by fabric furniture stores are more attractive compared to those for solid wood. Deals like “old-for-new,†“buy nine get one free,†and special Mid-Autumn National Day offers are common. During my visit to several fabric furniture stores, I noticed that simple and modern designs are particularly appealing to young people. Store staff confirmed that most of their customers are young adults, while middle-aged customers often purchase these items for their children.
The contrast between the two styles highlights different preferences among generations. While older buyers prioritize durability and tradition, younger shoppers are drawn to affordability, style, and flexibility in design. As the festival season continues, it will be interesting to see how these trends evolve in the coming weeks.
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