[Reporter] Hello, Mr. Chen. I am very glad to be able to interview you at the GROHE exhibition at the Shanghai Kitchen and Bath Show today. First of all, I would like to ask, what kind of products did Gecko bring to the kitchen and bathroom exhibition, and what are the characteristics and highlights of these products? I believe many consumers want to know.
[Chen Yongxing] First of all, thank you for your visit. This year, GROHE has produced a lot of new products. We have 350 new products, one of which is the highlight. We are the first in the world to introduce a hexahedral shape. In addition, the theme of GROHE, we launched a SPA concept, is an experience, I hope to bring the feeling of a five-star hotel to the home of every Chinese consumer, you can enjoy the water, use GROHE products to achieve the best Effect.
Chen Yongxing, President of GROHE China
[Reporter] Ok, thank you. You have revealed a lot of new concepts of GROHE products. I can see that they are very unique in design and very ingenious. As we all know, the Shanghai Kitchen and Bath Show is a more prominent exhibition in Asia. Every company here has its own ideas and has an expected goal. For GROHE, what do we mean for you today?
[Chen Yongxing] I think that from GROHE, there are not many sanitary exhibitions in the world. Apart from the REC in Germany, I think China is a very important market. So we also went to the bathroom exhibition in the near future. In this regard, we take Out of our latest and best products, we carefully selected some new products for Chinese consumers, including the hexahedral product Allure Brilliant I just mentioned, and a product called K7, which is also the world's first wireless Bluetooth. Controlled faucet. GROHE also hopes that Chinese consumers will see the latest GROHE products in the same way as Germany, and hope to introduce the concept of enjoying water life to China.
[Reporter] "Water Life" has been digitized. Such a concept is very interesting. Some of the products exhibited at the Shanghai Kitchen and Bath Show this year will reflect the trend of our sanitary ware industry. What do you think of the future development trend of the sanitary ware industry?
[Chen Yongxing] I feel that every company is working hard to make new products and promote new products. From the point of view of GROHE, the tap is now very weighty at home, how can the faucet of the home be enjoyed, and what faucet can be chosen for him to enjoy? Very simple, such as a shower, how is a good shower, very simple, the first water temperature is constant, your bath is very comfortable, the water temperature can not be changed, GROHE thermostat is 0.3 seconds, you can control the water changes.
Also, it won't hurt people, because some taps you get hot water is hot, it will burn, and the water outlet is very uniform. Every water outlet is basically the same, every water hole gives you Comfortable, soft feeling, in this respect, GROHE can give everyone a feeling of overall comfort. There are many people who want to have a feeling of comfort, but also want to have the feeling of SPA. I hope there is a taste outside the water. After you take a shower, for example, you want to have a good feeling. Now GROHE is also giving this aspect. A sense of the whole, GROHE is also from the perspective of the SPA, bringing the feeling of a five-star hotel to the home.
[Reporter] Bringing the feeling of a five-star hotel home, I believe many consumers will be very tempted. For consumers, what do they value most when purchasing bathroom products? What kind of attitude does GROHE have?
[Chen Yongxing] I think that consumers may pay attention to the price in the past. With the economy and his use upgrade, everyone hopes to use it more comfortable, safer and more durable. Now consumers want to find one that is consistent with foreign countries. The latest trend of things, very comfortable to enjoy the product at home, all products of GROHE are designed according to this concept.
[Reporter] Thank you. Maybe the first half of 2011 has come to an end. We may have a lot of tricks in marketing strategies. I don’t know what plans GRO has in the second half of the year. Can you tell us about it?
[Chen Yongxing] We grew very fast last year, and our sales have doubled. This year we are also going in this direction. We have two aspects that are important. On the one hand, we increase our coverage in retail, we now estimate to open 400 more. Shops. In the second aspect, we are working with many famous real estate developers. Many hardcover apartments, villas, and hotels can use GROHE products to bring the best water experience to Chinese customers.
[Reporter] Ok, thank you. We hope that with the engineering channels and the laying of various channels, GROHE's concept of water life can enter thousands of households more quickly. Thank you for accepting our interview today, thank you.
[Chen Yongxing] Thank you.
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