[Reporter] Hello, what are the products or new design concepts that Grammy brings to the show?
[娄彦åŽ] Because Grammy is the agent of some well-known foreign manufacturers, so the design concept of fashion elements originated in Europe and the United States, we now have agents in the United States, the United States now has three brands, mainly the three brands we do. One is the American traditional American style WQ, which is American classical and rural style. The other is that Seabrook is mainly taking the high-end villas/clubs/hotel routes in the United States. Another is that FII is mainly based on engineering and entertainment.
[Reporter] Let's bring so many products this time, then what do you think consumers have changed about consumer trends? In these years.
Mr. Yan Yanhua, Chairman of Grammy
[娄彦åŽ] I think the consumption trend in recent years, I personally look at the industry, it is more international, is closer to international fashion, especially young people, that is to say, our consumption concept is more international It has become more fashionable. Our company has been doing this wallpaper for ten years, and it has been 13 years since it was an import agent. At that time, I remember when our first book was Da Vinci, the Chinese people felt that it was too foreign from color to pattern and could not stand it.
[Reporter] It’s too fashionable, beyond the scope of their acceptance.
[娄彦åŽ] Yes, Beijing’s dialect is too foreign, and I can’t stand it.
[Reporter] Right.
[娄彦åŽ] I don't take it, because of what? My temperament is not there, my dressing is not there, my thoughts are not there, he is far away from me, and international fashion is far away from me. I gradually felt that, especially in 2012, I felt that fashion was around me. He was fashion, so all the new products, including the new products released in Europe in January, all the global favorite pop colors, popular patterns, to In our industry in China, for our employees, their ability to accept is getting stronger and stronger, and fashion is easy for them to accept. When we were new, we were popular around the world and not popular in China. People are popular, we only go to fashion, it may take a long time; now is not, the feeling for me is that we are in sync with fashion, and the international fashion trend is also synchronized.
[Reporter] Then you just said that we have 13 years of history here.
[娄彦åŽ] We have a history of more than 20 years. The earliest time was not to cooperate with foreign businessmen, but to do it ourselves.
[Reporter] What kind of expectations do we have for participating in this exhibition?
[娄彦åŽ] is mainly to show the trend of new products in 2011 to people and people in all channels. For some home furnishing industries, this year is relatively cold, and everyone’s confidence is not so good. I feel unpredictable to the expectations and give you some Confidence.
[Reporter] What kind of development trend do you think we have in this wallpaper industry this year? I see that you are particularly positive and optimistic about this market this year.
[娄彦åŽ] Yes, I feel that the industry is still quite optimistic, because in the home furnishing industry, the sales of wallpapers in the decoration are relatively small, and the basis is relatively small. It should be that the impact on the whole environment is relatively small. One more is that he has been in the ascendant period, and a sunrise business has been on the rise, with a 50% annual growth rate. I don't think he can say that this year's 60% growth is likely to be that the growth rate will not fall much, or some 40%, or what is normal? The trend of growth, that is to say, the amount of growth, the proportion of growth is slightly smaller, or not growing, I think the decline will not be much, so I am still more optimistic. Including the target we set this year is also growth, all operations, all advertising, including the configuration of personnel, including the display and procurement of new products, as well as promotion or as an upward trend, very optimistic.
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