Qingdao furniture market profits are reduced by 20%, traded or promoted

In the coming 2012, the cold weather of the property market has spread to home decoration, and the island city furniture industry is also under pressure. Recently, the reporter learned that the profit of Qingdao furniture industry has dropped significantly compared with last year, and the industry expects a decline of 20%. Qingdao furniture manufacturers expressed full expectations for the “old-for-new” policy carried out in cities such as Beijing and Tianjin.

Furniture industry profit down

Since the beginning of this year, the furniture consumption market has continued to shrink due to the restrictions on real estate purchases and the rapid increase in various costs. This downturn has swept across the country quickly, and the Qingdao furniture market, which is a coastal city, has also been wrapped up in it, and it is difficult to escape the cold situation. Recently, the reporter visited a number of building materials supermarkets in the island city and other stores found that although the weekend, the store is sparsely populated, business is deserted, few customers walk around. “Although it is a traditional off-season, this situation has lasted for more than a year. Except for a rare movie in the National Day, May Day and other holiday shopping malls, it is good to have a single business in one day.” A merchant in the store The reporter revealed.

Mr. Zong, who is engaged in the European furniture industry, said that the transaction volume of the property market increased in the last few months of this year, but it has not yet been conveyed to the downstream furniture market. Moreover, from the whole year, the year-on-year decline in the property market turnover has become a fact, so in recent months, the market has not felt better. Mr. Qu, a member of the industry, said frankly: "This year, the furniture market is generally deserted, and merchants with better business conditions are barely able to keep up with last year. If they are not doing well, overall profits are down 20% from last year."

Businesses are looking forward to "trade-in"

The depressed market environment has not discouraged Qingdao furniture manufacturers, and more is looking for market exports. Since November 2012, the “old-for-new” policies for furniture implemented in Beijing, Tianjin, Chongqing and other places have caused many Qingdao furniture. Business interests. Fulma Home Li Haizhen said frankly: "The industry is very much looking forward to this policy, furniture 'old-for-new' will undoubtedly have a stimulating effect on the market, but its implementation also needs the support of national policies, because of the reuse of funds, warehousing, recycling furniture. On the one hand, it is more difficult to rely on one or two merchants or stores."

Han Qingsheng, secretary-general of the Shandong Furniture Association, said: "If the furniture 'old-for-new' policy can be promoted nationwide, it will help to stimulate furniture consumption, which is a good thing for the Shandong furniture industry. I hope that Shandong can start as soon as possible."