Exquisite gifts, with plain packaging, its value is greatly reduced. Think hard on gift packaging and make a big profit.
[Success Case] ​​Creative Gifts for Promotion of Creative Packaging
On the road about 50 meters away from the middle of Baofeng Road 63, there are 8 gift shops, and a “popular gift shop†is famous in the circle for its creative packaging.
The owner, Ms. Yao, said: "Gift packaging can be elegant? Weird? Fancy, but it must be ingenious. It must never be wrapped in a layer of wrapping paper and attached with a bow to finish it. It takes a full imagination to make people shine."
Ms. Yao entered a batch of aromatic candles. Almost no one needed this season. She wrapped them in colored cotton wrapping paper into a bouquet. Less than a week, three hundred candles were sold out. Candle boxes with pink heart-shaped decorations have also been fully utilized as boxes for other gifts. "Gifts in the store are more popular, and after careful packaging, the value is different. I can make it sell well for things that others cannot sell."
Ms. Yao, who was born in the fine arts, used wrapping paper? Silk to make a variety of packaging inlays-French butterfly? Six-heart pearl flower? Cartoon characters. With the gift packaging, she also uniquely designed a variety of paper gift bags.
[Current market situation] The old packaging style remains unchanged for ten years
A reporter from the Wuhan Morning News visited more than a dozen gift and jewelry stores on Wuluo Road, Wuchang and learned that customers usually package gifts directly at the gift shop. Small gift packages cost 6 yuan, and larger ones are priced according to the size of the gift, which is usually around 15 yuan.
"The packaging is very simple. A piece of paper with seven or eight cents of money is tied to a flower with plastic paper tape. It's almost the same." Lin boss of a gift shop said, "It's been like this for more than ten years."
Afterwards, the reporter went to a nearby shopping mall. The price of the gift packaging was marked on the service desk: the shopping mall made its own paper and the packaging was free of charge; attached a plastic or silk tie flower and charged another 5 ~ 10 yuan; with the optional wrapping paper, 12 cm The following gifts are 12 yuan.
The same is true of several shopping malls near Jianghan Road. The small shops selling gifts in the People's Paradise have similar packaging methods. The difference is the paper they choose.
[Investment and entrepreneurship] Gift packaging creativity first
A Wuhan Morning Post reporter found that there is currently no shop dedicated to packaging in Wuhan, but market demand is increasing, such as birthday gifts, business meetings, and wedding celebrations. There is no obvious off-peak season in the packaging industry, and the investment is not large and the operating costs are not high.
It is worth reminding that the industry has a certain technical threshold, practitioners need to be extremely creative, design requirements are constantly changing and new, and have patience and interest. Otherwise, it is easy to fall into the form and fall into the cliché.
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