Since the reform and opening up, China's printing industry has made great progress and achieved world-renowned achievements. Although our entire industry still has a large gap with the world's advanced level, both the printing equipment industry and the printing processing industry have achieved a place in the international market while meeting the needs of the domestic market, and the gap has become more obvious The shrinking of this is gratifying for all printing practitioners. However, as China enters the post-WTO transition period, China's printing industry not only faces the business opportunities brought about by the rapid development of China's economy, but also withstands the challenges of more well-known multinational companies from developed countries. Printing equipment enterprises and printing processing enterprises, as the two warships in the printing industry fighting in the tide of the market economy, can continue to ride the wind and waves, sail forward, and strive to further narrow the gap with the international advanced level, it is worth our serious consideration.
For the solution of such an obvious problem, the wise see the wisdom and the benevolent see the benevolence. The author believes that taking the road of cooperation between printing equipment enterprises and printing processing enterprises is also an optional move.
1. Possibility of cooperation
From the perspective of printing equipment enterprises, it is an upstream enterprise in the supply chain of the printing industry, and its direct service target is printing and processing enterprises. As a printing equipment enterprise of equipment suppliers, it should not only provide good equipment for printing processing enterprises, but also provide good services, but also provide good value-added services. This is a field that printing equipment companies need to extend downstream.
From the point of view of printing and processing enterprises, as the market competition becomes more and more fierce, it more and more accepts the demand from customers for providing overall printing. In this case, it also very much hopes to get the overall service (outsourcing service) of upstream printing equipment companies in terms of equipment, so as to free up energy, focus on core business, and better serve customers.
From the above two points of view, there is a joint point between the respective needs of printing equipment enterprises and printing processing enterprises. If it can be used as an entry point, it will be possible for both parties to cooperate.
2. Fields of cooperation
1. Professional maintenance of printing equipment Utilizes the advantages of professional technicians of printing equipment companies to provide printing equipment manufacturers with a package of professional maintenance and repair services for printing equipment.
2. Personalized transformation of printing equipment In the face of increasingly diversified printed matter processing, printing processing companies often need to personalize the general IIIII equipment. In the past, most printing and processing enterprises were 'self-reliant', but due to their lack of professionalism, most of them failed. In this respect, printing equipment companies can show their advantages and provide strong support for printing and processing enterprises.
3. Development of new products for printing equipment When printing equipment companies develop new products, on the one hand, process technicians of printing and processing enterprises can participate together to listen to their opinions on the functions and performance of new products, so that the new products developed It can be closer to the needs of users; on the other hand, printing and processing enterprises can also become a base for testing new product performance and operating indicators.
3. Benefits of cooperation
1. Printing equipment enterprises can be closer to customers and the market, avoiding stools and making cars behind closed doors.
2. Printing and processing enterprises can get professional services from printing equipment enterprises, reduce costs, and highlight core business;
3. Sometimes it is uneconomical to see some domestic and foreign printing and processing companies making equipment or printing equipment companies operating printing plants from the perspective of resource allocation. Professional things should be done by professional people to achieve optimal allocation of resources.
4. Guarantee of cooperation
The establishment of cooperative partnerships and strategic cooperation among enterprises at various nodes in the supply chain is increasingly accepted by people, and printing equipment enterprises and printing processing enterprises are no exception. The purpose of cooperation is to achieve common development and achieve a 'win-win'. Therefore, some real problems that ensure the smooth progress of cooperation should not be ignored.
1. The management mechanism between enterprises must be able to connect
Once the cooperative partnership is established between the enterprises, the relationship between the two parties becomes very close, and there is a certain degree of cross-penetration in the management work of asking each other. If there are big differences in management mechanisms, there will be collisions and frictions, making cooperation unsuccessful. Under normal circumstances, the management mechanisms of both parties are relatively close to or adapt to the requirements of the market economy, and the likelihood of success will increase greatly.
2. Technical level must be able to dock
Due to the different positioning of enterprises in market competition, the choice of technical energy level will also be different. When choosing a partner, if the technical energy level cannot be matched, the common points of cooperation will be reduced.
3. Benefit sharing mechanism is indispensable
Every enterprise is the main body of market competition and has goals and tasks for pursuing benefits. Therefore, when starting cooperation, the benefit-sharing mechanism should be determined and subject to contractual constraints. There should be a consensus here that both parties of the cooperation cannot take advantage of others, and the benefits of l + l> 2 should be generated through cooperation, and everyone will share the results of the super value part.
The development of the printing and processing industry requires printing equipment companies to continue to provide innovative equipment and services. The development of printing equipment companies also requires printing and processing companies to provide a broader market space. The complementary relationship between the two has made both parties more and more near. Let us join hands, strengthen cooperation, respond to challenges, and jointly promote the rapid development of China's printing industry.
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