The home industry has entered the succession era and the succession of the 1980s is more like creating a second generation.

It is an inevitable choice for most private economies; inheriting the family business is an inevitable process between the two generations. After many years of development in the Chengdu home market, we suddenly discovered that a group of strange and young faces are quietly picking up the banner of their fathers and stepping into the home business with the attitude of the new army.

After 80, immature, rich second generation... What are the real growth and careers of the company while being tagged too much? Around the Spring Festival of 2013, the Chengdu Business Daily reporter visited the founders and children of representative home furnishing enterprises in Chengdu. Their ongoing role transformation is also representing the ongoing heritage of the Chengdu home furnishing industry.

They are more like "creating the second generation"

Li Xiaochi is 23 years old and is the son of Zhu Lingying, the vice president of Shengxiang Group. He is currently the marketing manager of Shengxiang Sichuan Company.

Xu Weiyang is 30 years old. He is the chairman of Chengdu Dingbao Trading Co., Ltd., and the company's three major international mattress brands: Silk, Shuda and Paramount.

Pu Xiaojun is 30 years old and is the general manager of Yusheng Wood. The company is responsible for the sales of Xinyue Furniture, Yilida Solid Wood Furniture and German-Italian Kitchen Cabinets in Sichuan.

Wang Zhanqiang is 24 years old. He is the son of Wang Jianbin, the president of the Mingzhu Furniture Group. Now he is an ordinary salesman in an imported car store.

Xiong Junsong is 25 years old and is the general manager of the furniture division of Chengdu Huarun Building Materials Co., Ltd., which is the agent of Stiluolan sofa, Luca Meijun rattan furniture and American-style American furniture.

Yan Wei is 25 years old, general manager of the home business department of Chengdu Haowei Trading Co., Ltd., the company acts as the agent for German bullfrog sofa, naturalistic sofa, Tengchuan·cloth tiger, lotus pond moonlight furniture and other brands.

About age

The biggest this year is just 30

In the reporter's investigation and interview, all the second generations of the home are 80s. Among them, the youngest is 24 years old and the oldest is only 30 years old. A little younger, or still at the grassroots level, or a responsible person such as the department manager; and relatively older, has been the heavy responsibility of the general manager and the chairman.

In fact, like many of our peers born in the 1980s, the second generation of this family has gone through the experience of university studies, postgraduate studies, and internships at the grassroots level, and then stepped into the management of the company and took over the important positions of the company. It is also reasonable. An interviewed young man once joked and said: "Now I don't say that the first batch of 90s has reached the age of late marriage. We should naturally be the stage of becoming a family after 80." Young, maybe it is the lack of experience. But it is their biggest capital. As Wei Wei, general manager of Haowei's business department, said: "I am only 25 years old, I can't afford anything, why don't I accept the challenge (in charge of the enterprise)!"

For entrepreneurship

More craving is to achieve self

After visiting the second generation of these 6 homes, the biggest feeling of the reporter is that this group of future Chengdu home furnishing heads is more like a multi-faceted "complex" - they are different from the 60s and 70s. Following the rules, but also different from the rebellion after the 90s; they are a little young and even honest, but there is a passion for success in their bones; they are standing behind a successful father, but they are trying to use their own The brain and hands prove the self.

In their childhood, the impact of the success of their fathers from scratch is very far-reaching. This also directly affects their current career concept--all hope to achieve the realization of their lives through their second venture. Their decisions sometimes seem radical, but this is the inevitable result of entrepreneurship. Different from the growth and learning experience of the fathers and the more advanced management ideas, it is the biggest magic weapon for their entrepreneurship.

As for wealth

Unwilling to be your own label

The impact of wealth on people can be described as a double-edged sword, especially for the younger generation who are still experienced. The home furnishing companies that the reporter has contacted are mostly home-grown hunters with hundreds of millions or even billions of households. In the face of huge property, what they are most worried about is not sitting on the mountain, but losing themselves.

Therefore, the heads of these household enterprises have their own hardships and conceal their lives, and they have been living in the “negative Weng”; there are banned second-generation luxury cars to live in luxury houses; more are to “crowd out” their homes and accept the society. Tempered. Of course, there are also explicit indications of "family property" to children.

What makes people receive positive energy is that in the second generation of the homes that were interviewed this time, there was no one who was arrogant. They have a clear understanding of the family's wealth: "Wealth is the hard work of the fathers." "Wealth brings responsibility." "I have to be responsible for the company and the employees." They want to be themselves, not "The son of a certain child."

I am a fan. In a live broadcast of a Serie A game in June last year, I heard the following comments from CCTV football's famous mouthpiece on the status of the famous Italian star Pirlo's "rich second generation": "I want to say that Pirlo's father is Italy." The steel tycoon, he has no need at all. But he relied on his own efforts to do his best in football, his favorite field. According to the Chinese, Pirlo is a standard rich second generation, but this rich The second generation relied on their own efforts to gain the recognition of personal values." He Wei then turned around and talked about China's rich second generation: "In fact, with the strengthening of China's national strength, there are certainly many rich second generations in China." The second generation is just your natural attribute, not your gene. The realization of a person's personal value depends on what kind of wealth he has left for others and for this society, whether it is material wealth or spiritual wealth."

In the second generation of the local home that we visited, there is almost no exception. It can even be said that the term "rich second generation" is avoided more sensitively. In fact, this neutral word is not pleasant, but the two ancestors of the "potholes" in recent years and just now, the word is colored.

Through the interview for more than half a month, what we saw in the second generation of Chengdu home is more positive, positive and upward entrepreneurial spirit, which is closer to the realization of personal value in the greetings. We hope that through this group of reports, people outside the circle of the home circle will see the positive energy of this second generation of home.

They are or have been, physically, for themselves, for the so-called rich second generation, proof, right name.