[ppzhan Abstract] Although the economic crisis that began in 2007 has caused a serious impact on the printing industry, the traditional offset printing market is even more devastating (down 20.7% in 2008). However, the sales of digital printing presses are reversed in this harsh environment. The potential growth has increased significantly by 14.6%. The shrinking of traditional printing is not due to the development of digital printing, which still accounts for only a small part of the entire printing industry. It is predicted that by 2014, the printing service industry in the United States will be in a period of low growth rate: traditional printing has a declining trend, but it is still the main printing method.
From 2007 to 2010, sales of US-produced color digital presses exceeded $1 billion annually. Although the economic crisis that began in 2007 has caused a serious impact on the printing industry, the traditional offset printing market has been particularly devastated (down 20.7% in 2008), but the sales of digital printing presses have grown against this trend in this harsh environment. It rose by 14.6%. However, the market for production-type color digital presses has not survived the economic downturn. In 2009, it fell sharply by 16.3%, but sales still reached more than $1 billion. After the economic crisis in June 2009, the market for production-type color digital presses rebounded rapidly, with an increase of 10.1% in 2010 and sales of $1.2 billion.
Combine the sales of digital presses with the sales of traditional offset presses to get a glimpse of the industry's development. In 2007, the total sales of the printing equipment market exceeded US$2.7 billion, but it fell to US$1.67 billion in 2010, mainly due to the sharp decline in the traditional printing equipment market.
• In 2007, the traditional printing market still dominated the digital printing market, and by 2008, the digital printing market surpassed the traditional printing market with a slight advantage. At this stage, offset presses still dominate.
• The Great Depression accelerated the transition from traditional offset printing to digital printing. By 2009 and 2010, sales of digital presses had significantly exceeded traditional presses, reaching $1.083 billion and $1.193 billion, respectively.
It is estimated that from 2009 to 2014, the annual compound growth rate of digital printing in the United States will reach 11.5%, from 220 billion in 2009 to 330 billion in 2014. In 2009~2014, the average annual compound growth rate of traditional printing was -5% (Figure 3).
Although the share of digital printing in production will increase proportionally with the reduction of long-run printing jobs, especially in the case of small prints, complex content, tight delivery times, and special applications, digital printing The application of technology will have a large growth potential and a high growth rate, but the current printing volume of these application areas is very limited. As of 2009, digital printing in North America accounted for only 1.5% of total printing.
According to this expert analysis, the global economic recession has had a huge impact on the US printing industry. Traditional printing has been hit hard, and the economic crisis has accelerated the development of digital printing. The shrinking of traditional printing is not due to the development of digital printing, which still accounts for only a small part of the entire printing industry. It is predicted that by 2014, the printing service industry in the United States will be in a period of low growth rate: traditional printing has a declining trend, but it is still the main printing method.
From 2007 to 2010, sales of US-produced color digital presses exceeded $1 billion annually. Although the economic crisis that began in 2007 has caused a serious impact on the printing industry, the traditional offset printing market has been particularly devastated (down 20.7% in 2008), but the sales of digital printing presses have grown against this trend in this harsh environment. It rose by 14.6%. However, the market for production-type color digital presses has not survived the economic downturn. In 2009, it fell sharply by 16.3%, but sales still reached more than $1 billion. After the economic crisis in June 2009, the market for production-type color digital presses rebounded rapidly, with an increase of 10.1% in 2010 and sales of $1.2 billion.
Combine the sales of digital presses with the sales of traditional offset presses to get a glimpse of the industry's development. In 2007, the total sales of the printing equipment market exceeded US$2.7 billion, but it fell to US$1.67 billion in 2010, mainly due to the sharp decline in the traditional printing equipment market.
• In 2007, the traditional printing market still dominated the digital printing market, and by 2008, the digital printing market surpassed the traditional printing market with a slight advantage. At this stage, offset presses still dominate.
• The Great Depression accelerated the transition from traditional offset printing to digital printing. By 2009 and 2010, sales of digital presses had significantly exceeded traditional presses, reaching $1.083 billion and $1.193 billion, respectively.
It is estimated that from 2009 to 2014, the annual compound growth rate of digital printing in the United States will reach 11.5%, from 220 billion in 2009 to 330 billion in 2014. In 2009~2014, the average annual compound growth rate of traditional printing was -5% (Figure 3).
Although the share of digital printing in production will increase proportionally with the reduction of long-run printing jobs, especially in the case of small prints, complex content, tight delivery times, and special applications, digital printing The application of technology will have a large growth potential and a high growth rate, but the current printing volume of these application areas is very limited. As of 2009, digital printing in North America accounted for only 1.5% of total printing.
According to this expert analysis, the global economic recession has had a huge impact on the US printing industry. Traditional printing has been hit hard, and the economic crisis has accelerated the development of digital printing. The shrinking of traditional printing is not due to the development of digital printing, which still accounts for only a small part of the entire printing industry. It is predicted that by 2014, the printing service industry in the United States will be in a period of low growth rate: traditional printing has a declining trend, but it is still the main printing method.
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