[Abstract] Satisfying human needs is the ultimate goal of packaging design. From the point of view of functionality and know-how, innovation, safety, practicality, and environmental protection are all important aspects of humanized design. In the packaging design to maintain the appropriate "degree", inject a certain national and regional signs and personality language. The quality of the product is demonstrated through the visual aesthetic elements of the packaging media. The packaging design is combined with people's material needs and emotional identity to form a simple and intimate modern packaging culture. It should be that the packaging design has been developed and become dry. , Exploration and other processes must be followed.
Keywords: packaging; humanization; design; function
China's modern "packaging" has risen for more than 20 years. In this historical development cycle, there have been tremendous developments in packaging design, materials, engineering, and industry. However, at the same time as high-speed development, it will inevitably show some impetuosity. insufficient. This article attempts to explore some issues from the perspective of "humanized design."
1 The basic concept of human design
The realization of the humanized design concept is the high-end demand of modern design. Like all designs, packaging design also needs to inject “humanistic philosophy†and “spirit of humanistic careâ€. If the product or the flow of goods is regarded as purely buying and selling, the relationship is one-sided. In today's fierce competition in the supply and demand of goods, the relationship between people and commodities is not only based on supply and demand, but also more importantly in the relationship of human communication such as identification, understanding, and emotional resonance. People are trying to quickly understand the product's features, appearance, quality, brand, and reputation built up through product packaging. This requires packaging design has a strong conduction and visual impact, but also should be simple, sincere and true communication of the "humanized" attitude to guide people's consumption, stimulate purchase desire. And in this process as far as possible to fully meet the relevant needs of people.
"Design can expand the human desire to create a consumer desire that far exceeds the actual material needs." In addition, quality, performance, reputation, sales, and after-sales service are the links that ensure the product's maximum commercial value. The functional features of modern packaging include: 1) convenient storage and transportation; 2) enabling products to be quickly identified, allowing people to understand the content, efficacy, and name of the product, and a series of product information that consumers need to understand, and enhance products and even corporate Competitiveness in order to achieve the purpose of promoting sales; 3) Through the packaging of this three-dimensional, mobile visual media to repeatedly strengthen the brand and improve its reputation and visibility.
“What people and society need is not the packaging itself, but its packaging function. The packaging function depends on the elements of the packaging to be achieved by certain technical methods.†From this, the basic positioning and characteristics of the packaging can be seen, but in addition to the function Packaging is also a concrete and tangible object. It is a basic element that has physical, functional and visual communication design. The basic function of packaging design is to create a good carrier in circulation. Whether the functions and forms of packaging, use and aesthetics, ease of use, and good-looking issues are coordinated, antagonistic, or a combination of the two is a matter that needs careful study during the packaging design process. The function is based on people's behavior and activity needs. The extension and development of the function is based on people's basic or changing behavior requirements. Human behavioral needs are based on the successful implementation of human feelings, consciousness, and various functions. If we say that good functional performance gives people some spiritual satisfaction. Then, as with all designs, aesthetics is the sublimation and perfection of function, and it is an important part of implementing the value of complete packaging. However, in terms of the identification criteria for aesthetic issues, the improvement of function is the United States, and novelty and weirdness are the United States; wealth, luxury is the United States, and even ugliness is the United States. These results from the perceptual understanding of packaging design. Emotional resonance and consensus based on.
2 Packaging Design Trends and Emotional Import
Over the past 20 years of reform and opening up, the development of China's packaging industry and people's perception of packaging design have experienced an era of rapid development and change. The packaging industry has evolved from backwardness, scarcity to gradual saturation, and to an era of diversity. During this period, the relevant state departments and the industry have spent a lot of effort. The constant innovation of material science and technology has enabled the quality of packaging to be optimized and developed. However, in different periods, "mainstream identity trends", such as: external influences, fashion guidance, material innovation, and the orientation of some emerging cognitive concepts, have all had a considerable influence in the design and development of product packaging. . As modern design is produced under the premise of modern industrial production, it is bound to be marked by the modern industry and technology. Packaging design is also affected and restricted by modern equipment and materials, processing technology and other conditions. At the same time, the high-speed circulation of information, people's aesthetic trends have also evolved and changed. In the packaging industry, hard and bright materials were used as high-end products, and fluorescent and bright colors were used as fashion, and imitation of foreign brands and processing methods were fashionable. This is the result of people's imitation of new things, high-tech advocacy and foreign design concepts. But later, it was found that those industries that are too strong in terms of industry lack some softness and affection, or are far away from people's lives. Under the highly-informed environment of industrial information, people have come back to pursue concepts such as sticking to nature and returning to nature. Nowadays, the establishment of packaging design status enables the return of design value. No matter how changes and developments take place, the use of self-characteristics in packaging design, maintaining “personality†and grasping “human nature†are basic and eternal themes. Because the full expression of design personality can demonstrate the designer's cognitive origin and promote the development of packaging design creativity. The grasp of “human nature†can fully realize its basic functions, fully satisfy people’s various needs, and adapt to the needs of the development of the times.
(to be continued)