In the era of mobile Internet, micro-marketing has gradually become a popular marketing method for enterprises. Home-based enterprises are no exception. We use WeChat, Weibo, Weishang and other methods to promote products and brands, from traditional Internet methods to micro-marketing. It can be described as a major change.
A survey of how to do a good job in corporate marketing for the home business shows that the vast majority of users have opened Weibo, WeChat, and the age is concentrated within 30 years old. However, the company's official micro-development is weak, among which the official official WeChat accounted for at least 4% of the total number of surveys. This shows that the development of micro-marketing is relatively large, and the potential for improving the space in the future is expected.
At the same time, 98% of merchants are eager to promote brand awareness through “micro-marketing†and prefer the “problem planning†form trial operation, paying special attention to the fact that 25% of merchants choose to budget between 50,000-200,000/year for micro-marketing. Promote delivery.
Male to female ratio
[Analysis of survey data]: A total of nearly 100 questionnaires were sent in this survey. Among them, the ratio of male to female in the merchants was 2:3, and the number of female respondents was slightly higher.
2. Age range
[Analysis of survey data]: The checklist shows that merchants using Weibo WeChat are concentrated in the age of 30, including Zhongqing, 26-30 years old.
3. Open WeChat Weibo
Survey data analysis: The survey data shows that the vast majority of users have opened Weibo, WeChat, and the age is concentrated within 30 years old. However, the company's official micro-development is weak, among which the official official WeChat accounted for at least 4% of the total number of surveys. This shows that the potential for future development of official micro-marketing is huge.
4. The main purpose of WeChat and Weibo:
[Pure data] - 23% of corporate and industry information; 16% of promotion companies (brands, products); 10% of life information such as travel food; 22% of their own life; 29% of followers
[Analysis of survey data]: According to the survey of participating merchants, 84% of the followers have the most dynamic number of friends. Compared with the information on the acquisition of enterprises and industry information and record life, the use of Weibo WeChat promotion enterprises (brands, products) is still less than 45. %.
5. Which type of enterprise WeChat, Weibo will you pay attention to:
[Pure data] - 21% of companies with high visibility; 22% of companies they like; 14% of companies that buy their products; 26% of companies in their own industries; 17% of companies with high quality content of Weibo;
[Analysis of survey data]: Nearly 60% of merchants are most concerned about the microblogs of companies and individuals who like and are well-known in their own industries, indicating that the influence of industry brands is crucial for an enterprise to be concerned, and Weibo WeChat It also has a major entry point to enhance brand marketing capabilities.
6. What do you think the company can achieve through WeChat and Weibo marketing?
[Pure data] - Improve corporate visibility by 37%; handle crisis 5% in a timely manner; increase customer loyalty by 13%; understand customer psychology by interaction 24%; increase product sales by 21%
[Analysis of survey data]: Almost all (98%) merchants pay attention to the effect that marketing can achieve to improve corporate visibility, followed by better understanding of customer needs and psychology, while enhancing customer loyalty. Dealing with the public relations crisis is only a small 12% for home improvement.
7. What kind of help does Enterprise WeChat and Weibo bring to you:
[Pure data] - increased shopping channel 34%; understanding industry dynamics 75%; timely access to relevant information of enterprises 58%; acquired knowledge 46%
[Investigation data analysis]: 75% of merchants can use the company's Weibo WeChat to effectively understand the industry dynamics. It is worth noting that 34% of users also agree to increase shopping channels, indicating that the company's official WeChat and Weibo are improving their marketing performance. There are expectations.
8. The amount you are preparing for micro-marketing:
[Pure data] - 50,000/year accounted for 8%; 6-10 million/year accounted for 17%; 11-20 million/year accounted for 0; others accounted for 75%
[Analysis of survey data]: About 75% of merchants chose other, indicating that they are holding a wait-and-see attitude toward micro-marketing. Among other options, the information provided by “free trials†is more, and there is also a demand of 500,000/year. In addition, the amount of marketing is likely to be in the range of 60,000 to 100,000, which is mostly 17%.
9. The following micro-marketing personalized services are of interest to you:
[Pure data] - 23% of shooting products; 18% of video clips; 32% of theme planning; 27% of micro-marketing consulting training.
[Investigation data analysis]: The highest expectation value for micro-marketing personalized service is “thematic planningâ€, which accounts for about 32%, indicating that the business is lacking in marketing promotion and urgently needed is the business theme planning, and the same “micro marketing consulting training†field. There is still a lot of fresh demand, and still rely on basic traditional photography to account for 23%, and video requirements have increased to 18%.
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