Nike has announced that they intend to set about challenging the limits of human running.
The project name is Breaking2, which means breaking 2 hours and helping an athlete complete the marathon in less than 2 hours. This means that Kenyan athlete Deenis Kimetto will be further shortened by 3 minutes in the world record at the Berlin Marathon in 2014 – 2 hours 2 minutes 57 seconds.
This player needs to lead Kimetto 900 meters ahead of the sprint in order to run in for 2 hours. Even the best runners will doubt whether this matter is really possible.
According to the Wall Street Journal, citing information from a person familiar with the matter, it was also two years since Adidas prepared a similar project and has already created a pair of prototype running shoes. However, Adidas did not respond to this. There is no doubt that those who took the lead in this matter will be able to give their own running shoes an even more insurmountable honor.
Nike seems to have intended to talk about it in a high-profile manner. Nike claims that the idea for this project was derived from 2013 when the company began to develop footwear solutions specifically for the marathon. A year later, Nike decided to start the Breaking2 project and set up a team.
The Breaking2 team includes world-class biomechanics experts, coaches, designers, engineers, material engineers, nutritionists, and sports physiology and psychologists. They selected three players from hundreds of Nike-sponsored long-distance runners: 32-year-old Kenyan athlete Eliud Kipchoge, who won the gold medal in the 2016 Rio Olympic Games men's marathon, with a score of 2 hours, 8 minutes and 44 seconds; 34 years old. The Eritrean track and field player Zersenay Tadese is the holder of the half-marathon world record of 58 minutes and 23 seconds; Ethiopian player Lelisa Desisa, 26, who won the Boston Marathon in 2013, 2015 and 2016 respectively, the current personal record is 2 hours 4 45 seconds.
Obviously, Nike has evaded several candidates who are equally hopeful and even more likely to break the record. They are sponsors of Adidas, including Deenis Kimetto, who is currently the 2 hour 57 second marathon record holder.
In fact, the Breaking2 project is not the original of the sports giants. As early as the end of 2014, Yannis Pitsiladis, a professor of sports and exercise science at the University of Brighton in the United Kingdom, announced his Sub2Hr plan. He collaborated with Ethiopian player Kenenisa Bekele (who had a 2 hour 3:03 second performance at the Berlin Marathon). Currently ranked second in the world. Tested in the Dead Sea. For Yannis Pitsiladis, the biggest obstacle to the study is that he needs to raise $30 million in sponsorship money.
According to scientist Yannis Pitsiladis, the Dead Sea is an ideal place to train runners to finish marathons in less than 2 hours. In February, he tested on the embankment along the Dead Sea.
Image Credit: Uriel Sinai / The New York Times
There is no evidence yet that Yannis Pitsiladis has cooperated with any sports brand. According to Nike's statement, they will open the location of the Breaking2 game, data, and so on in 2017.
In any case, multinational corporations such as Nike Adi have more mobilized capital to achieve this, at least Nike has been unable to announce their plans. In recent years, the competitive sports market has been fiercely competitive. This has made fashionable style sports shoes more appealing to consumers than performance oriented sports shoes. At the same time, Adidas's Boost running shoe technology has become very popular in the market. Nike needs a new sports technology to recapture the market.
Against this background, perhaps we can see another level of expectation that Nike hopes for in the Breaking2 project: establish new competitive barriers in the field of professional sports.
“ Among the many epic challenges, the Sub 2 Hour marathon is one of those that is waiting for humanity to break down.†Nike’s vice president of footwear innovation said in an interview with Runner’s World: “It’s like breaking 100 meters and 10 seconds. It's the same as a record of 4 minutes a mile. We just want to tell everyone that one day it can be done."
Reproduced from: Nike
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